Draper Tools and NRG Studios

Draper Tools’ Bunker product launch broke through the noise with a social-first campaign, produced with NRG Studios, that blended innovation, design and a deep understanding of its audience. The ‘Load, Lock and Leave’ tagline connected emotionally with tradespeople and DIY enthusiasts alike, showcasing Bunker’s toughness, usability and aspirational appeal. By combining live-action with 3D animations, the campaign created bold, shareable content for social media platforms.

Tailored for Instagram, Facebook and YouTube, the assets drove conversation and demand, resulting in a tenfold increase in sales. The campaign’s success was lauded by Draper’s leadership as the best it has ever done for a new brand, positioning Bunker as a fresh, confident challenger in a competitive market.

“A striking campaign that perfectly captured the essence of the Bunker brand,” praised one judge.