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DS Smith and SampsonMay

Best Use of Video to Assist Reputation Management

Lens Awards for Corporate Video

DS Smith’s ‘Innovation Campaign’ – diverse storytelling inspired engagement

  • Bronze

DS Smith’s ‘Innovation Campaign’, produced with SampsonMay, redefines packaging’s reputation, positioning the company as a global leader in sustainability and creativity. Through a hero video, the campaign showcases DS Smith’s human-driven innovation, using diverse storytelling to inspire engagement across multiple platforms.

Judges praised the “sophisticated campaign”.