Embraer Commercial Aviation and Gravity Global

Embraer’s latest campaign for the E2 aircraft, produced with Gravity Global, leverages a playful and memorable approach to stand out in the competitive small narrowbody jet market. The campaign introduces a flightless penguin as the unexpected and endearing character, showcasing the E2’s exceptional fuel efficiency, comfort and technology.

Set against the backdrop of the Paris Air Show, the campaign’s 70-second film and multiplatform assets (including OOH, social media and vinyl wraps) captivated airline decisionmakers and influencers. By blending bold visuals with emotional storytelling, Embraer reinforces the E2’s status as the leading choice for airlines.

The results saw impressive engagement metrics, with the campaign generating more than 39 million social media impressions and 1.4 million YouTube views.

“An innovative and charming approach,” praised one judge.