Embraer Commercial Aviation and Gravity Global

Those Who Dream of Transformative Flight ‘Those Who Dream of Transformative Flight, Love E2’ campaign, launched at the 2025 Paris Air Show, brought a fresh twist to its long-running Profit Hunter platform by introducing penguins as the E2 aircraft’s unexpected admirers. These flightless creatures, captivated by the plane’s superior performance, comfort and efficiency, playfully highlight the E2’s groundbreaking qualities while building an emotional connection with audiences.

The 70-second launch film, produced with Gravity Global and supported by a suite of social, OOH and immersive activations, was a hit across platforms, with more than 1.44 million views and more than 2.18 million engagements.

“A brilliantly playful yet impactful campaign, using a charming character to elevate technical messaging,” commented one judge.