GSK and Radley Yeldar

To launch GSK’s new global headquarters in London, Radley Yeldar created an immersive, motion-led experience at the Outernet Now Building, redefining what a corporate HQ launch could be. Using a wraparound LED canvas, the installation combined awe-inspiring 3D animations of GSK’s core therapy areas with powerful messages about sustainability, wellbeing and purpose. Designed to engage diverse audiences in just 15 minutes, the experience blended scientific depth with cinematic storytelling, bespoke sound design and cutting-edge production techniques, including AI upscaling and spherical rendering.

Over three days, more than 2,500 employees, partners, charities and volunteers were immersed in a sensory journey that sparked pride, excitement and connection to GSK’s mission. The project demonstrated how live experiential video can transform complex science into a human, emotionally resonant and culturally impactful moment.

“An impressive fusion of science and creativity,” said one judge.