HSBC and Casual

HSBC’s ‘Principal Engineers: The Mission’ is a bold recruitment campaign, produced with Casual, aimed at reshaping the bank’s image as a tech employer. To attract top tech talent, the film combines the energy of an action thriller with the authenticity of real engineers solving realworld problems.

Filmed across four global locations, it highlights HSBC’s role in digital transformation using actual code and real-life engineers.

The campaign achieved 16.9 million impressions, a 59% increase in job applications and a marked shift in perceptions, positioning HSBC as a destination for elite tech talent.

“An inventive blend of action film and workplace reality,” enthused one judge. Others praised the film’s “authenticity”.