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HSBC and Casual

Best Video Targeted to a General Audience

Lens Awards for Corporate Video

‘Roaring with Pride: Carlos’ Story’ is part of HSBC’s ongoing series celebrating LGBTQIA+ employees.

  • Silver

‘Roaring with Pride: Carlos’ Story’ is part of HSBC’s ongoing series celebrating LGBTQIA+ employees. It highlights Carlos, a founder of HSBC’s Pride network in Mexico, sharing his journey of visibility and belonging.

The film created by Casual hopes to reinforce HSBC’s commitment to diversity and inclusion. Judges praised the use of personal narrative alongside “high-quality production” to engage the audience.