HSBC and Casual

HSBC’s ‘Principal Engineers: The Mission’ recruitment film, produced with Casual, redefines how a bank can attract top-tier tech talent. Aimed at shifting perceptions of HSBC as a tech employer, the film showcases real engineers working on real projects across London, Hong Kong, China and India. Shot in cinematic action-thriller style, it depicts principal engineers as heroes driving digital transformation.

Authentic storytelling, dynamic visuals and real code demonstrate HSBC’s cutting-edge tech capabilities, while a global production strategy helps engage candidates across key markets. Impressive results include a 59% increase in job applications, 16.9 million impressions and more than 680,000 clicks to the landing page.

“‘The Mission’ brings a bold cinematic twist to recruitment content,” praised one judge.