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HSBC and Casual

Best Use of Video To Support DEI

Lens Awards for Corporate Video

HSBC and Casual won Bronze

  • Bronze

 

HSBC’s ‘Roaring With Pride: Carlos’ Story’, produced with Casual, is an editorially styled portrait that places lived experience at the centre of corporate DEI. Through intimate studio filmmaking, it foregrounds visibility, belonging and authenticity, translating policy into human terms.

Judges praised the “emotional” storytelling.