HSBC and Casual
Best Use of Video To Support DEI
Lens Awards for Corporate Video
HSBC and Casual won Bronze
- Bronze
HSBC’s ‘Roaring With Pride: Carlos’ Story’, produced with Casual, is an editorially styled portrait that places lived experience at the centre of corporate DEI. Through intimate studio filmmaking, it foregrounds visibility, belonging and authenticity, translating policy into human terms.
Judges praised the “emotional” storytelling.