HSBC and Mediazoo

HSBC’s onboarding film for its bereavement support team was designed, in collaboration with Mediazoo, to inspire empathy and compassion in its employees, particularly when supporting customers during difficult times. A spoken word performance, paired with stylised B-roll of everyday UK life, prioritises emotion and connection over facts.

The film’s poetic script and heartfelt tone resonated deeply, becoming a flagship training resource across the company. Praised for its originality and emotional impact, it quickly became a standout piece in HSBC’s internal learning journey.

“An emotionally powerful and creative film,” commented one judge. Another praised the campaign’s “fresh and poetic approach”.