HSBC and Mediazoo

HSBC’s ‘True Financial Crime: Human Trafficking’ film series, produced with Mediazoo, transforms financial crime from a compliance issue into a deeply human concern. Through intimate, gritty crime documentaries, it highlights real-world cases, from shell companies to human trafficking, and underscores the moral responsibility to spot financial crime.

The Mexico-based film used raw, investigative storytelling to generate 22,425 views and an 81% completion rate, resonating deeply with employees and fostering a sense of shared duty.

Judges were impressed by the “masterful approach to an urgent issue”. One observed that the campaign “humanised the fight against financial crime”.