HSBC (History of Technology) and Plastic Pictures

‘History of Technology’, a cinematic film by HSBC and Plastic Pictures, celebrates 150 years of technological progress and its impact on the bank and global commerce. Blending archival footage, re-enactments and modern VFX, the film charts milestones from telegrams to quantum computing, highlighting HSBC’s role as a crucial enabler of innovation. Designed for both internal and external audiences, the film positions HSBC as a technology-driven organisation shaping the future of banking.

With a cinematic style, it engages viewers emotionally while educating them on HSBC’s legacy and forward-facing vision. Judges were impressed by the campaign’s blend of historical storytelling with brand messaging. “This film successfully captures the bank’s ability to innovate, while inspiring its audiences,” said one judge.