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Hull Trains and CWA

Best Use of Video on Social Media

Lens Awards for Corporate Video

Hull Trains’ campaign, starred TV personality Jack Marriner-Brown

  • Silver

 

Hull Trains’ campaign, starring TV personality Jack Marriner-Brown, boosted tourism during English Tourism Week by showcasing lesser-known destinations along the route. By involving social media followers in selecting locations, the influencer-led series, produced with CWA, connects authentically with local businesses.

“An inventive and authentic use of social media,” commented one judge.