Hull Trains and CWA
Best Use of Video on Social Media
Lens Awards for Corporate Video
Hull Trains’ campaign, starred TV personality Jack Marriner-Brown
- Silver
Hull Trains’ campaign, starring TV personality Jack Marriner-Brown, boosted tourism during English Tourism Week by showcasing lesser-known destinations along the route. By involving social media followers in selecting locations, the influencer-led series, produced with CWA, connects authentically with local businesses.
“An inventive and authentic use of social media,” commented one judge.