Maintel Holdings and Invicomm

Maintel Holdings partnered with Invicomm to refresh its brand identity, aiming to reposition the company from a provider of cloud services to an enabler of business transformation. The new brand, ‘Solid solutions for a dynamic world’, reflects Maintel’s reliable service in an ever-changing environment. A key innovation was the integration of live data feeds through generative art, which dynamically visualises service performance.

This approach highlighted Maintel’s role in delivering fast, reliable solutions in a fast-paced world. Launched in November 2024, the rebrand has received positive feedback, with initial marketing efforts generating a £1m revenue pipeline. Employees also praised the rebrand for fostering unity and signalling positive change.

Judges enjoyed the data-driven generative art, describing it as “eye-catching”.