Onclusive with a prominent international airport

Onclusive developed ‘The Tracker’ to measure and manage stakeholder sentiment for an airport. The tool integrates media data with internal surveys to provide a unified view of the airport’s reputation across key groups, including media, passengers, politicians and employees. It tracks the effectiveness of communications, identifies key topics that impact reputation and highlights both risks and opportunities.

The Tracker offers executive-level reporting, showcasing proactive communications’ value in counteracting negative narratives, such as those around sustainability and operational challenges.

Judges commended the “effective integration of data into a single reputation framework”.