Scottish Water and Home

Scottish Water’s ‘Safe Choices’ initiative, produced with Home agency, aimed to humanise health and safety communications for its 4,500 employees, encouraging them to rethink their daily safety decisions. Through an interactive video, employees help Mark, a colleague, make choices throughout his day, revealing the consequences of unsafe actions.

The campaign, which uses real-world scenarios and engages the workforce remotely, saw 90% employee participation and a 4.7 out of 5 rating. Impressive results saw a record-breaking 220 safety concerns flagged, showing a significant shift towards prioritising safety.

“‘Safe Choices’ exemplifies the power of engaging storytelling in health and safety training, making safety personal and interactive,” commented one judge.