Tesco and DRPG

Tesco’s ‘Behind the Smile’ film tackles mental health stigma by using real employee stories to shed light on hidden struggles. Aimed at fostering a culture of empathy and self-care, the film, produced with DRPG, reveals the emotional toll of mental health issues through audio-only interviews paired with intimate photographs.

The result is a powerful, authentic portrayal that not only raises awareness but also encourages colleagues to engage with Tesco’s new mental health resources. With almost 6,700 internal views and more than 37,000 website views, the film has sparked vital conversations and demonstrated the company’s commitment to supporting mental wellbeing.

Judges praised the “poignant and thought-provoking campaign”. One added: “Its impact is clear in the heartfelt responses from Tesco colleagues.”