UK Finance and FleishmanHillard

In 2024, UK Finance, alongside FleishmanHillard, enhanced the ‘Take Five to Stop Fraud’ campaign, aiming to help the UK build stronger fraud prevention habits. With fraud losses on the rise in the first half of 2024, the campaign focused on reinforcing the core message: Stop, Challenge, Protect.

Key activities included launching on TikTok with an AI filter game, introducing an online quiz to raise awareness of factors making people more susceptible to fraud and hosting pop-up events called Stop Inns across the UK. The campaign saw significant engagement. By year-end, campaign recognition reached record levels, particularly among younger and older audiences, marking a notable success in fraud prevention efforts.

One judge commented: “Great use of omnichannel, strong creative assets and impeccable execution, with excellent results.”