Unilever (Culture That Converts) and Plastic Pictures
Best Copy Style or Tone of Voice
Lens Awards for Corporate Video
“A brilliantly fresh approach to corporate learning,” said one judge
- Silver
Unilever’s ‘Culture That Converts’, produced with Plastic Pictures, is a bold global upskilling programme designed to transform 5,000 marketers into culture-makers. With a playful Rubik’s Cube-inspired identity and culturally relevant learning tools, the campaign uses film, design and influencer-style masterclasses to deliver fast, engaging training.
“A brilliantly fresh approach to corporate learning,” said one judge.