Unilever (Play On) and Plastic Pictures

Unilever’s ‘Play On’ film revitalises ‘OMO/Persil’s Dirt Is Good’ platform, positioning dirt as a symbol of growth and resilience. The manifesto film, produced with Plastic Pictures, combines rhythmic, optimistic scripting with diverse visuals, a percussion-driven soundtrack and a warm voiceover, creating an empowering narrative that resonates globally.

Judges praised the “fusion of language, imagery and rhythm”.