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ZPB Associates

Best Use of Data to Assist Reputation Management

DataComms Awards

ZPB Associates won gold with Edge Health for its report for the National Clinical Homecare Association

  • Gold

ZPB Associates, in partnership with Edge Health, developed the ‘Best Kept Secret’ report for the National Clinical Homecare Association (NCHA) to improve the reputation of clinical homecare within the NHS. The report, launched in March 2024, demonstrated homecare’s economic value, including £264m in annual savings and the equivalent of 15 NHS Trusts’ worth of day-case care.

The report highlighted key benefits, such as 62% of patients staying in work or education due to homecare. A comprehensive marketing campaign successfully engaged NHS decision-makers, advancing homecare adoption and policy change.

Judges commented that the entry was a “great example of using data to persuade, influence and inform.”