NEWS

THURSDAY 27 NOV 2025 10:36 AM

BUILDING AN AUTHENTIC PERSONAL BRAND

Ahead of the Employer Brand Management Awards, Antley Tong and Tina Harseim of Springer Nature talk to Rebecca Pardon about their shortlisted work. Their employee ambassador program empowered colleagues to build personal brands and share authentic stories on LinkedIn, without scripts or pre-approved posts. Interviews for the Employer Brand Management Awards produced by Kinura.

BY REBECCA PARDON
THURSDAY 27 NOV 2025 9:30 AM

WORK EXPERIENCE A DECIDING FACTOR FOR GRADS PURSUING PR

New research by The Chartered Institute of Public Relations (CIPR), shows new graduates are turning away from careers in PR and communications due to emphasis on work experience and professional connections.

BY KARINA NIEVES

NEWS FILTERS

FRIDAY 28 DEC 2012 2:50 PM

HARD TIMES FOR HARDWARE GIANT
It has been a scandalous month for international businesses.
BY BRITTANY GOLOB
MONDAY 24 DEC 2012 10:17 AM

REBUILDING REPUTATION IN THE GULF OF MEXICO
BP’s reputation took a dive after Deepwater Horizon.
BY BRITTANY GOLOB
THURSDAY 20 DEC 2012 1:20 PM

PUBLIC SECTOR NEEDS ORGANISATIONAL CHANGE
Budget cuts have been implemented, a new cabinet has been elected and now, change in organisational management has been called for.
BY BRITTANY GOLOB
THURSDAY 20 DEC 2012 12:19 PM

APPRENTICESHIP SCHEME GOING STRONG
In July, the PRCA and Pearson in Practice, alongside 50 employers in the PR industry launched an initiative to begin a PR apprenticeship scheme.
BY BRITTANY GOLOB
THURSDAY 20 DEC 2012 11:37 AM

REBRANDING THE NEW YEAR'S RESOLUTION
Christmas means mince pies, turkey and stuffing and countless other goodies.
BY BRITTANY GOLOB
WEDNESDAY 19 DEC 2012 10:45 AM

TERMS, NOT TAXES, ENRAGE CONSUMERS THIS WEEK
The public has spoken.
BY BRITTANY GOLOB
TUESDAY 18 DEC 2012 4:08 PM

CORPORATE AND FINANCIAL AWARDS OPEN FOR ENTRIES
Engaging with a corporate audience has grown increasingly more complex and increasingly more important to the corporate and financial services industries.
BY BRITTANY GOLOB
TUESDAY 18 DEC 2012 12:28 PM

CUSTOMER SERVICE IS SOCIAL FOR BRANDS
Last week, an Oracle survey pointed to customer service as a linchpin for effective customer service and promotion of brand loyalty.
BY BRITTANY GOLOB
TUESDAY 18 DEC 2012 11:36 AM

TELECOM REBRAND CHANGES IT UP
A major UK ICT provider has rebranded its corporate identity to modernise its website and brand presence.
BY BRITTANY GOLOB
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