SUBSTANDARD DIGITAL INTELLIGENCE HINDERS GLOBAL ASSET MANAGEMENT SECTOR
Digital intelligence is fast becoming a highly sought-after component within the bulk of professional sectors. Yet despite its prized affinity with an array of modern professions, cultivating a strong digital presence requires an arsenal of expertise. Creative consultancy, Living Group, has operated across a wealth of industries that have, since the agency’s inception in 2004, begun to embrace the potential for digital-driven strategy. Yet as the latest Living Ratings suggest that the asset management sector is lagging on digital implementation, a stronger digital focus may be required.
FACING THE FUTURE OF HR COMMUNICATIONS
In the communications industry, change is the only constant. Whether through digital innovation, social interaction, workforce engagement or new methodological approaches, communication is ever-evolving, taking its employees on a continual journey of discovery. It is therefore of little surprise that a whitepaper published by employee communication and marketing agency Caburn Hope indicates that firms willing to embrace predicted industry changes and enhance employee engagement in new ways are the firms likely to excel in a new technology-driven future.
CIPR WELCOMES NEED FOR MORE ETHICAL BRAND-INFLUENCER RELATIONSHIPS
The past decade has seen a steep increase in the reliance of brands on social media output. With platforms including, but not limited to, Facebook, Twitter, Instagram and Snapchat, the possibilities for communications and marketing are more far-reaching than ever before. Yet this can present a new set of problems. With their potential audience also seemingly endless, brands are increasingly using influencers, or ‘micro-influencers,’ to target their products, consolidate their brand messaging and identify potential customers with more ease. The technique behind this, however, means ethical questions around finance, trust and transparency are coming to light.
Save the Children’s Kirsten Walkom dreams of changing the humanitarian communications model. How has her lifelong interest in conflict studies enabled her to lead a global organisation through change? Brittany Golob reports
Reaching a remote workforce is a challenge for businesses of all size and shape. How can internal communicators think creatively about employee engagement?
With a declining trust in news, public relations professionals have to work hard to influence the public in new ways, says Jason MacKenzie
CONFERENCES IN 2016
Communicate magazine runs a number of conferences covering a variety of topics centred around corporate communications, from investor relations and digital stakeholder engagement to employer brand management and internal communications.
EVOLUTION OF THE ANNUAL REPORT 2016
The Evolution of the Annual Report is the essential event for the corporate communications and investor relations community.
CORPORATE & FINANCIAL AWARDS
The Corporate & Financial Awards celebrate excellence in all aspects of City communication.
CORPORATE ENGAGEMENT AWARDS
The Corporate Engagement Awards celebrates the best corporate partnerships, sponsorships and CSR programmes. Currently open for entries until 13 March, but enter by 20 February and you will received £100 off your total cost.