BUILDING BRAND COMMUNITY
International Event Social Media Week (SMW) held its latest conference in London from 12 - 16 September regarding the impacts of social media and technology on business, society and culture. SMW event ‘From Fans to Advocates: How to Build Community and Grow Brand Love’ discussed how brands can engage with audiences to turn fans into advocates. The talk was hosted by Olivier Adam, director of EMEA growth at Hootsuite, a social media relationship platform with over 10m users.
USING SELFIES FOR SAFETY
Tackling the perilous depths of youth is no mean feat; with social media more diverse than ever and new words like 'selfie' pervading long-established dictionary traditions, it's difficult being young. Yet for global child-conscious charity, NSPCC, navigating the frenzy of the digital landscape is crucial to understanding the issues young people face.
UNIVERSITY PROMOTES EXPLORATION WITH RECRUITMENT
De Montfort University’s newly launched campaign, ‘Dare to Do’, is a follow up to its successful 2014 recruitment campaign. ‘Dare to Do,’ developed with creative agency Cubo, highlights the real-life stories of ambitious students pushing themselves beyond their comfort zones.
Fostering a strong workplace community leads to employee happiness; and ultimately a better brand experience. Dale Smith, founder and director of creation at Bridge Training & Events, talks organisational culture, building trust – and how anthropology is the key to understanding employee behaviour.
Communications director for civil service pensions provider MyCSP brings retail tactics to one of the scariest and dullest industries around. How does his team engage people around September’s Pension Awareness Week and beyond?
In the last of our series on internal comms in the private, public and third sectors, we examine the challenges and benefits of working for a charity, non-profit or NGO in internal communications
Communicate magazine runs a number of conferences covering a variety of topics centred around corporate communications, from investor relations and digital stakeholder engagement to employer brand management and internal communications.