CORPORATE CONTENT AWARDS SHORTLIST ANNOUNCED
Content-driven strategy has swiftly become the bedrock of today's corporate community, and as corporate communications broaden, so too has the need for compelling stories. The Corporate Content Awards, introduced earlier this year, speak directly to the vast intersections of today’s far-reaching corporate narrative, benchmarking and rewarding corporate storytelling across several disciplines. Its inaugural shortlist reveals not only the inherent diversity across the landscape, but also the abundance of quality work.
LIVING GROUP PUBLISH DIGITAL INTELLIGENCE OF LEADING INVESTMENT BANKS
Global marketing and advertising agency, Living Group, has kept a keen eye on the digital progress of numerous professional industries since its inception in 2004, from its widely acknowledged legal sector rankings, to its benchmarking of the world’s top asset managers. The agency’s final publication of the year takes a closer look at the digital intelligence of the world’s leading investment banks. Its findings however, suggest a dip in digital communications, with several established names falling short of the industry’s expectations.
MARKETERS HAVE LOST FAITH IN MARKETING, STUDY FINDS
Derived from the Old Norse word ‘Brandr,’ meaning ‘to burn,’ the concept of branding has existed for millennia. Originally a physical mark made on property, such as cattle or timber, branding today is perhaps less physical. And together with marketing, it remains an integral way of communicating the provenance of a product or service – even in a business age increasingly characterised by digital. However, a recent study released by independent creative agency Cubo suggests that just 3% of UK marketers strongly believe that marketing can protect their business from market changes and competitor innovations.
CONTENT-DRIVEN ADVERTISING TO TAKE CENTRE STAGE AT WORLD MEDIA AWARDS
What were the key lessons or pieces of advice you learned at this year’s Communication Directors’ Forum? Attendees share their experiences from aboard the Arcadia
From a prescribed life as a future wife and mother in India to the boardroom table of a major international corporation in Belgium, Renu Hanegreefs-Snehi’s journey has taken some interesting turns. She talks communications, confidence and creativity with Brittany Golob
Following the PRCA’s Ethics and Professionalism Month, Francis Ingham explains the motivation behind, and reasons for, the Helsinki Declaration for the betterment of the PR industry
CONFERENCES IN 2016
Communicate magazine runs a number of conferences covering a variety of topics centred around corporate communications, from investor relations and digital stakeholder engagement to employer brand management and internal communications.
EVOLUTION OF THE ANNUAL REPORT 2016
The Evolution of the Annual Report is the essential event for the corporate communications and investor relations community.
CORPORATE & FINANCIAL AWARDS
The Corporate & Financial Awards celebrate excellence in all aspects of City communication.
CORPORATE ENGAGEMENT AWARDS
The Corporate Engagement Awards celebrates the best corporate partnerships, sponsorships and CSR programmes. Currently open for entries until 13 March, but enter by 20 February and you will received £100 off your total cost.