BEST IN CORPORATE DIGITAL COMMS CELEBRATED AT DIGITAL IMPACT AWARDS
Corporate digital communications should be exciting. It should be innovative. It should be strategic. And most of all, it should achieve an impact for the organisation in question. The winners at the 2018 Digital Impact Awards lived up to this, and then some.
INSIGHTS: STAND OUT IN THE SOCIAL SCROLL
A nominee for the 2018 Digital Impact Awards, Mosquito Digital focuses on optimising social media content to make a real impact. Anthony Diver shares his thoughts
LOW BUSINESS CONFIDENCE GROWS AMID CORPORATE SCANDALS
The Confederation of British Industry (CBI) has released a year-long study of how society views businesses in the UK, and its results require action. The public are only 56% confident in businesses – a 9% drop since October 2017. Public faith in businesses has dropped in 10 of 12 sectors and large corporate scandals are affecting businesses across the board. To alleviate this tension, the CBI study suggests that businesses talk about what matters to society, not about business.
With the launch of ‘Take Pride’, Sheila Parry has explored what it means to have pride in what you do and has written a practical framework to create those conditions at work. She presents the case for putting individual interests firmly on a par with organisational goals and explains why communications and HR professionals are best placed to drive a movement of cultural change
With a reputation built on strong personalities and a human face, law firm Kasowitz updated its digital assets to eschew traditional perceptions of legal practice. Melina Thalassinou reports on its new website and digital strategy
The Communication Directors Forum, long held on a cruise ship, is moving ashore for the first time. The now-two day event will feature the traditionally packed agenda of networking meetings, conference programming and keynote addresses. Melina Thalassinou reports
CONFERENCES IN 2018
Communicate magazine runs a number of conferences covering a variety of topics centred around corporate communications, from investor relations and digital stakeholder engagement to employer brand management and internal communications.
CORPORATE ENGAGEMENT AWARDS
The Corporate Engagement Awards recognises the most successful and innovative corporate partnerships and sponsorships, and the communication strategies around those collaborations. More than ever, companies are striving to demonstrate the good in business and how an organisation can engage its partners, support charities and work for communities in which it operates. In turn, these activities showcase successful collaborations that raise brand awareness, and more importantly, build reputation. Entries close on 6 April.
DIGITAL IMPACT AWARDS
The Digital Impact Awards recognise the cutting edge in digital communications across a broad range of categories including deliverables, social media, and sector. The 2018 Digital Impact Awards winners will be announced on 16 October 2018.