COMMUNICATING CSR IN INDIA'S FRAGRANCE SECTOR
As well as its practical uses, such as detecting danger or food sources, a human’s sense of smell is also linked to generating hugely emotional responses. Perfume is arguably one of the most emotive scents, with even faint traces able to generate memories of certain people or places. Yet the ability to test, develop and bottle the perfume which leads to such associations requires skill, talent – and high levels of odour perception.
O2 EXPANDS ENGLAND RUGBY CAMPAIGN IN SUPPORT OF WOMEN’S WORLD CUP DEFENCE
Telecom service provider O2 has expanded its ‘Wear the Rose’ sponsorship campaign with England Rugby, providing support for the England Women’s Rugby Team as it begins its title defence during this month’s world cup competition. The campaign features an impassioned film showcasing the team’s top plays while reaffirming the Red Roses’ position as a leading force within the sport’s international growth.
GREEN FLAG CAMPAIGN PROMOTES MINDFUL RENEWALS
British motoring assistance company, Green Flag, has revealed a new campaign deterring customers from ‘sleepwalking’ into insurance renewals. Its arrival comes as various reports suggest the industry’s premium rates are set to rise sharply. Yet balanced with a cumulative rise in both the value of the industry and the volume of drivers on the road, the campaign’s 30 second TV spot brings ‘Common Sense to the Rescue.’
TELLING THE CORPORATE STORY AT THE INAUGURAL CORPORATE CONTENT AWARDS
Save the Children’s Kirsten Walkom dreams of changing the humanitarian communications model. How has her lifelong interest in conflict studies enabled her to lead a global organisation through change? Brittany Golob reports
Reaching a remote workforce is a challenge for businesses of all size and shape. How can internal communicators think creatively about employee engagement?
With a declining trust in news, public relations professionals have to work hard to influence the public in new ways, says Jason MacKenzie
CONFERENCES IN 2016
Communicate magazine runs a number of conferences covering a variety of topics centred around corporate communications, from investor relations and digital stakeholder engagement to employer brand management and internal communications.
EVOLUTION OF THE ANNUAL REPORT 2016
The Evolution of the Annual Report is the essential event for the corporate communications and investor relations community.
CORPORATE & FINANCIAL AWARDS
The Corporate & Financial Awards celebrate excellence in all aspects of City communication.
CORPORATE ENGAGEMENT AWARDS
The Corporate Engagement Awards celebrates the best corporate partnerships, sponsorships and CSR programmes. Currently open for entries until 13 March, but enter by 20 February and you will received £100 off your total cost.