NEWS
TUESDAY 23 OCT 2018 2:40 PM

BUY OUR CIGARETTES, JUST DON’T SMOKE THEM

When public opinion drastically opposes everything a brand has historically stood for, its positioning and communications are drawn into question. For tobacco brands, the rise in e-cigarettes and healthier lifestyles has forced companies to think about their positioning around smoking and, in some cases, contradict their histories in order to prepare their brands for the future.

NEWS
MONDAY 22 OCT 2018 10:16 AM

CUSTOMERS DOUBLE TAP UK HIGH STREET RETAILERS

Red Hot Penny, the retail search marketing agency, examined the social media platforms of 110 of the UK’s largest high street retail chains that have physical shops at over 10 locations, releasing a report called ‘The Social Scorecard: High Street Fashion & Accessories 2018.’

NEWS
TUESDAY 16 OCT 2018 11:30 PM

BEST IN CORPORATE DIGITAL COMMS CELEBRATED AT DIGITAL IMPACT AWARDS

Corporate digital communications should be exciting. It should be innovative. It should be strategic. And most of all, it should achieve an impact for the organisation in question. The winners at the 2018 Digital Impact Awards lived up to this, and then some.

LATEST FEATURES

With the launch of ‘Take Pride’, Sheila Parry has explored what it means to have pride in what you do and has written a practical framework to create those conditions at work. She presents the case for putting individual interests firmly on a par with organisational goals and explains why communications and HR professionals are best placed to drive a movement of cultural change

With a reputation built on strong personalities and a human face, law firm Kasowitz updated its digital assets to eschew traditional perceptions of legal practice. Melina Thalassinou reports on its new website and digital strategy

The Communication Directors Forum, long held on a cruise ship, is moving ashore for the first time. The now-two day event will feature the traditionally packed agenda of networking meetings, conference programming and keynote addresses. Melina Thalassinou reports

CONFERENCES

CONFERENCES IN 2018

Communicate magazine runs a number of conferences covering a variety of topics centred around corporate communications, from investor relations and digital stakeholder engagement to employer brand management and internal communications.

AWARDS

CORPORATE ENGAGEMENT AWARDS

The Corporate Engagement Awards recognises the most successful and innovative corporate partnerships and sponsorships, and the communication strategies around those collaborations. More than ever, companies are striving to demonstrate the good in business and how an organisation can engage its partners, support charities and work for communities in which it operates. In turn, these activities showcase successful collaborations that raise brand awareness, and more importantly, build reputation. Entries close on 6 April.

DIGITAL IMPACT AWARDS

The Digital Impact Awards recognise the cutting edge in digital communications across a broad range of categories including deliverables, social media, and sector. The 2018 Digital Impact Awards winners will be announced on 16 October 2018.