CONTENT-DRIVEN CAMPAIGN URGES FIRST DIRECT CUSTOMERS TO TRY SOMETHING NEW
Viewers of Charlie Brooker’s annual Screenwipe programme and its spin-off, Moments of Wonder, will know of Philomena Cunk, a self-proclaimed ‘idiot’ regularly found questioning the state of the world – and more simple problems, such as, ‘Where is the money in a coin?’ However, Diane Morgan, the actor and comedian behind Cunk, has recently come to the forefront of the branded content landscape. A recent campaign sees her partner with retail bank First Direct to encourage its audience to branch out and try new things.
THE DARK UNDERWORLD OF TEQUILA PRODUCTION, FEATURING GUILLERMO DEL TORO
A staple of the UK drinking scene, tequila is one of the most divisive liqueurs – as well as one of the most popular. A regional product from near the city Tequila, situated in the Mexican state of Jalisco, the tequila drink is distilled from the blue agave plant. Although served with a slice of lime and side of salt in most parts of the world, tequila is traditionally served neat in Mexico. Yet, all too often, those who drink tequila do so unaware of its unique regional characteristics and origins.
DIGITAL IMPACT AWARDS 2017 WINNERS ANNOUNCED
In the seven years since the launch of the Digital Impact Awards, the frontline of digital communications has evolved. Almost every aspect of digital, from big data to SEO, today faces a bigger, smarter and more agile audience. Yet each successful project at this year’s Digital Impact Awards illustrates an intuitive and focused drive towards innovative communications, with the awards’ programme highlighting just how diverse the landscape is.
SUBSTANDARD DIGITAL INTELLIGENCE HINDERS GLOBAL ASSET MANAGEMENT SECTOR
Save the Children’s Kirsten Walkom dreams of changing the humanitarian communications model. How has her lifelong interest in conflict studies enabled her to lead a global organisation through change? Brittany Golob reports
Reaching a remote workforce is a challenge for businesses of all size and shape. How can internal communicators think creatively about employee engagement?
With a declining trust in news, public relations professionals have to work hard to influence the public in new ways, says Jason MacKenzie
CONFERENCES IN 2016
Communicate magazine runs a number of conferences covering a variety of topics centred around corporate communications, from investor relations and digital stakeholder engagement to employer brand management and internal communications.
EVOLUTION OF THE ANNUAL REPORT 2016
The Evolution of the Annual Report is the essential event for the corporate communications and investor relations community.
CORPORATE & FINANCIAL AWARDS
The Corporate & Financial Awards celebrate excellence in all aspects of City communication.
CORPORATE ENGAGEMENT AWARDS
The Corporate Engagement Awards celebrates the best corporate partnerships, sponsorships and CSR programmes. Currently open for entries until 13 March, but enter by 20 February and you will received £100 off your total cost.