NEWS

Viewers of Charlie Brooker’s annual Screenwipe programme and its spin-off, Moments of Wonder, will know of Philomena Cunk, a self-proclaimed ‘idiot’ regularly found questioning the state of the world – and more simple problems, such as, ‘Where is the money in a coin?’ However, Diane Morgan, the actor and comedian behind Cunk, has recently come to the forefront of the branded content landscape. A recent campaign sees her partner with retail bank First Direct to encourage its audience to branch out and try new things.

A staple of the UK drinking scene, tequila is one of the most divisive liqueurs – as well as one of the most popular. A regional product from near the city Tequila, situated in the Mexican state of Jalisco, the tequila drink is distilled from the blue agave plant. Although served with a slice of lime and side of salt in most parts of the world, tequila is traditionally served neat in Mexico. Yet, all too often, those who drink tequila do so unaware of its unique regional characteristics and origins.

NEWS FILTERS

Viewers of Charlie Brooker’s annual Screenwipe programme and its spin-off, Moments of Wonder, will know of Philomena Cunk, a self-proclaimed ‘idiot’ regularly found questioning the state of the world – and more simple problems, such as, ‘Where is the money in a coin?’ However, Diane Morgan, the actor and comedian behind Cunk, has recently come to the forefront of the branded content landscape. A recent campaign sees her partner with retail bank First Direct to encourage its audience to branch out and try new things.
A staple of the UK drinking scene, tequila is one of the most divisive liqueurs – as well as one of the most popular. A regional product from near the city Tequila, situated in the Mexican state of Jalisco, the tequila drink is distilled from the blue agave plant. Although served with a slice of lime and side of salt in most parts of the world, tequila is traditionally served neat in Mexico. Yet, all too often, those who drink tequila do so unaware of its unique regional characteristics and origins.
In the seven years since the launch of the Digital Impact Awards, the frontline of digital communications has evolved. Almost every aspect of digital, from big data to SEO, today faces a bigger, smarter and more agile audience. Yet each successful project at this year’s Digital Impact Awards illustrates an intuitive and focused drive towards innovative communications, with the awards’ programme highlighting just how diverse the landscape is.
Digital intelligence is fast becoming a highly sought-after component within the bulk of professional sectors. Yet despite its prized affinity with an array of modern professions, cultivating a strong digital presence requires an arsenal of expertise. Creative consultancy, Living Group, has operated across a wealth of industries that have, since the agency’s inception in 2004, begun to embrace the potential for digital-driven strategy. Yet as the latest Living Ratings suggest that the asset management sector is lagging on digital implementation, a stronger digital focus may be required.
In the communications industry, change is the only constant. Whether through digital innovation, social interaction, workforce engagement or new methodological approaches, communication is ever-evolving, taking its employees on a continual journey of discovery. It is therefore of little surprise that a whitepaper published by employee communication and marketing agency Caburn Hope indicates that firms willing to embrace predicted industry changes and enhance employee engagement in new ways are the firms likely to excel in a new technology-driven future.
The past decade has seen a steep increase in the reliance of brands on social media output. With platforms including, but not limited to, Facebook, Twitter, Instagram and Snapchat, the possibilities for communications and marketing are more far-reaching than ever before. Yet this can present a new set of problems. With their potential audience also seemingly endless, brands are increasingly using influencers, or ‘micro-influencers,’ to target their products, consolidate their brand messaging and identify potential customers with more ease. The technique behind this, however, means ethical questions around finance, trust and transparency are coming to light.
It has a few eccentricities, but the Cannes Corporate Media & TV Awards remains the preeminent European awards scheme recognising film and video for brands, charities and governments. The 2017 entry field was strong at almost 1,000 dolphins were awarded.
Join us for regular updates of the day’s proceeding from the Communications Directors’ Forum, live from the English Channel. Communicate magazine’s Amy Sandys and Hassan Butt are on board the cruise ship Arcadia for this annual comms conference.
In April 2017, the government passed legislation decreeing that, for the first time, UK employers are obliged to publish gender pay gap figures. This, according to the gov.uk website, encompasses median gender pay gap figures, mean gender pay gap figures, the proportion of men and women in each quartile of the pay structure, and the gender pay gaps for paid-out bonuses.