NEWS

Artificial intelligence has become a blanket term to encompass all the technology that either interacts with people or demonstrates human characteristics. The broadness of the term however, can be the source of confusion and uncertainty around the topic.

The UK-based Public Relations and Communications Association (PRCA) has released the PR and Communications Census 2018, produced in collaboration with PRWeek and global market research agency Norstat. The results reveal a rise in gender pay gap of over 3% since the last report in 2016.

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Artificial intelligence has become a blanket term to encompass all the technology that either interacts with people or demonstrates human characteristics. The broadness of the term however, can be the source of confusion and uncertainty around the topic.
The UK-based Public Relations and Communications Association (PRCA) has released the PR and Communications Census 2018, produced in collaboration with PRWeek and global market research agency Norstat. The results reveal a rise in gender pay gap of over 3% since the last report in 2016.
On a mild May morning, following a walk through Leeds city centre and along the canal, delegates to last week’s #CommsHero event were greeted with a friendly smile, ‘swag bag’ and delectable views across the city. And so began the movement’s 14th event since it launched in 2014, a product of marketing communication firm Resource’s commitment to celebrating the heroics that communications professionals achieve every day.
The middle class in Latin America is larger than that of India and China combined. Benefitting from a heady combination of investment, industrial innovation and a rapidly growing young population, the region’s 19 countries are prime for change. This, says Ricardo Carioni, deputy head of mission at the Embassy of Nicaragua to the UK and Ireland, and keynote speaker at the Maggie Nally Memorial Lecture 2018, is what drives the region’s growing contribution to global PR and communications. Here, he speaks exclusively to Communicate magazine.
Merging brands is a process that requires changing the point of view and inviting customers into a new initiative. It is important for the process of a merger or acquisition to be done sensibly and methodically, while utilising the company’s marketing and brand management capabilities. Liana Dinghile, group director of strategy at Siegel+Gale, talks about success, challenges and communications within an M&A framework.
Mental health issues are often described as a ‘silent struggle’, with the number of people suffering with anxiety and depression, among others, growing every year. Despite society slowly but steadily removing the stigma around health mental issues in recent years, there is still change that needs to occur in the workplace.
Communications and marketing recruiting agency the VMA Group has released its latest UK Internal Communications (IC) research to coincide with its 40 year anniversary.
Taking place in just over a month, the countdown to Cannes Lions has officially begun. From 18-22 June, the renowned location on the French Riviera will play host to the 65th annual Festival of Creativity, with organisations of all shapes, size and purpose attending to showcase their talents. Communicate takes a look at what attendees can expect so far.
Wavemaker, the recently launched global media, tech and content agency, was formed out of the merger of WPP agencies MEC and Maxus. Global chief marketing officer Nathalie Haxby, who was an instrumental part of the merger team, talks about internal and external communications throughout the process.