NEWS

Just ten years ago, a company’s digital presence was usually limited to a website. Social media as we know today was in its infancy and used primarily for non-work purposes. As reliance on digital increases, however, it is considered unusual for a brand not to use social platforms to connect and engage with their customers. But for news and social networking site Twitter, a recent drop in its reputation rankings indicates a shifting perception of the platform’s corporate value.

As mental health and wellbeing have become a challenge in the workplace, there has been a push for employers to prioritise mental health issues in their practices. London-based mental health charity, Mind, campaigns to raise awareness and understanding of mental health struggles, and has released its research of its effect in the workplace. With 15,000 participants across 30 organisations, including Deloitte, HMRC and PepsiCo, the study coincides with the launch of its Workplace Wellbeing Index Awards, a benchmark of best policy and practice in cultivating good staff wellbeing.

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Just ten years ago, a company’s digital presence was usually limited to a website. Social media as we know today was in its infancy and used primarily for non-work purposes. As reliance on digital increases, however, it is considered unusual for a brand not to use social platforms to connect and engage with their customers. But for news and social networking site Twitter, a recent drop in its reputation rankings indicates a shifting perception of the platform’s corporate value.
As mental health and wellbeing have become a challenge in the workplace, there has been a push for employers to prioritise mental health issues in their practices. London-based mental health charity, Mind, campaigns to raise awareness and understanding of mental health struggles, and has released its research of its effect in the workplace. With 15,000 participants across 30 organisations, including Deloitte, HMRC and PepsiCo, the study coincides with the launch of its Workplace Wellbeing Index Awards, a benchmark of best policy and practice in cultivating good staff wellbeing.
The Employer Brand Management Awards continues its pledge to recognise the best in internal communications, corporate leadership, recruitment and HR best practice. With a wide selection of categories, a meticulous judging process and a diverse medley of world-beating entries, the awards set the stage for excellence in all areas of employer branding.
A disengaged workforce spells trouble for a company of any size. To combat this, effective leadership plays a distinct role in getting employees on board with an organisation’s vision and nurturing high levels of employee engagement. However, according to London-based internal communications agency, Gatehouse, the biggest challenge facing internal communicators, and wider organisation success, is poor line manager communication skills.
Typically inundated by complex financial data, it’s crucial that company websites convey both a coherent corporate story and investment vision to key investor audiences. However, a worrying amount of FTSE listed companies do not clearly address their investment proposal on their corporate sites, and some don’t even include what their business does on the home page. According to research conducted by Black Sun, a London-based stakeholder communications consultancy, there have been major developments in website responsiveness and video experience, yet there is still a widening digital divide between the best and worst in these corporate sites.
Despite vast improvements taken over the past century to improve workplace gender equality, the balance at boardroom level is repeatedly called into question. Recent policies implemented by the UK government, for example penalising companies which refuse to publish gender pay, go some way towards establishing workplace inequality and highlight the issue as worthy of sanction. For the NHS, however, lack of female board representation is brought into sharp focus by the numerous females - and lack of males - in its nursing cohort.
Global advertising agency, Grey Group, has seen international success since its inception in 1917 with offices in 96 countries, a revenue of over £1bn and trailblazing direction under multinational organisation, WPP. Yet the company’s pioneering legacy was written on the bleak walls of a small Fifth Avenue New York studio long before its global outreach was established. Honouring this, Grey London makes the recent decision to rename itself Valenstein & Fatt for 100 days, a change that aims to promote the company’s ongoing commitment to diversity and inclusion.
The relationship between the government and charity sector is historic, yet not immune from turbulence. A report has been released following a House of Lords select committee enquiry on the role of charities in the UK, as well as the state of their relationship with government. After eight key recommendations were contributed as evidence by the Public Relations and Communications Association (PRCA), the committee has accepted all but one.
Nowadays, any employee can log into their social media accounts and share information about their workplace, opening the floor to authentic conversation about companies from the inside out. However, often a lack of employee engagement or encouragement prevents them from becoming an active advocate. According to research published by Portland, a global strategic communications consultancy, an employee is a company’s best ambassador.