NEWS

Content-driven strategy has swiftly become the bedrock of today's corporate community, and as corporate communications broaden, so too has the need for compelling stories. The Corporate Content Awards, introduced earlier this year, speak directly to the vast intersections of today’s far-reaching corporate narrative, benchmarking and rewarding corporate storytelling across several disciplines. Its inaugural shortlist reveals not only the inherent diversity across the landscape, but also the abundance of quality work.

Global marketing and advertising agency, Living Group, has kept a keen eye on the digital progress of numerous professional industries since its inception in 2004, from its widely acknowledged legal sector rankings, to its benchmarking of the world’s top asset managers. The agency’s final publication of the year takes a closer look at the digital intelligence of the world’s leading investment banks. Its findings however, suggest a dip in digital communications, with several established names falling short of the industry’s expectations.

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Content-driven strategy has swiftly become the bedrock of today's corporate community, and as corporate communications broaden, so too has the need for compelling stories. The Corporate Content Awards, introduced earlier this year, speak directly to the vast intersections of today’s far-reaching corporate narrative, benchmarking and rewarding corporate storytelling across several disciplines. Its inaugural shortlist reveals not only the inherent diversity across the landscape, but also the abundance of quality work.
Global marketing and advertising agency, Living Group, has kept a keen eye on the digital progress of numerous professional industries since its inception in 2004, from its widely acknowledged legal sector rankings, to its benchmarking of the world’s top asset managers. The agency’s final publication of the year takes a closer look at the digital intelligence of the world’s leading investment banks. Its findings however, suggest a dip in digital communications, with several established names falling short of the industry’s expectations.
Derived from the Old Norse word ‘Brandr,’ meaning ‘to burn,’ the concept of branding has existed for millennia. Originally a physical mark made on property, such as cattle or timber, branding today is perhaps less physical. And together with marketing, it remains an integral way of communicating the provenance of a product or service – even in a business age increasingly characterised by digital. However, a recent study released by independent creative agency Cubo suggests that just 3% of UK marketers strongly believe that marketing can protect their business from market changes and competitor innovations.
Among the many challenges faced by communications and PR professionals, measurement is perhaps the most laboured over, the most discussed – and the most reported on. Guidelines are often hazy, with advice differing among institutions and practitioners at a senior level. And for those in the industry whose role includes, and hinges on, effective measurement, the work done by membership bodies to clarify the measurement process is universally welcomed.
With content increasingly a barometer of success, recognising the best creative strategies underpinning global advertising is paramount. To celebrate the best in cross platform, cross border, content-driven advertising, the third World Media Awards 2018 (WMAs) has opened for entries. Offering eight categories, the free-to-enter awards offers its winners an unusual prize - true acknowledgement of the global leaders in content-led advertising.
As the last few weeks of 2017 roll by, the world of communications is awash with end of year reports, comments on yearly trends and industry projections for 2018. For many agencies, this amounts to analysis of the tech or digital platforms impacting the communications landscape. For the London office of global social media agency We Are Social, however, its ‘people before platforms’ ethos sees its Think Forward 2018 trend report comment on the human-led side of innovation. What does We Are Social suggest will have the biggest impact on data across the following year? And why does the human brain still matter?.
The findings of a recent survey undertaken this month by Bank of New York Mellon revealed that male investor relations executives are paid as much as 45% more than women in the same roles, with the figure widening to 65% in emerging markets. Sampling IR professionals from 537 companies across 51 countries, the study illustrates the ongoing male-dominance of the profession.
The study, released earlier this month, was undertaken by Oxford University’s Saïd Business School, and global research agency, Kantar Millward Brown, and examined 235 global campaigns across 110 different brands. Looking closely at social media advertising, particularly Facebook and Instagram campaigns, the research indicated that advertising effectiveness can drive long-term brand impact, specifying an emphasis on brand awareness and associations.
Where Fleet Street, London, was once the preserve of journalism and its associated industry, national and international-scale shifts have occurred. Around 7000 miles away, in the southeast Asia region, a media industry comprised of public relations and journalism professionals flourishes – and it is a trend set only to increase. Yet, with the influx of the ‘Millennial generation,’ new issues arise.