NEWS

Last week, the IR Society held its annual conference. But this year, the organisation was able to announce a development that puts it on a path toward further professionalisation of the industry.

In past years, the EVCOM Screen Awards have been announced at formal dinners in grand halls across London. This year, in a change of pace that breathed new life into the programme, the event was held at London’s BAFTA, the spiritual home of British film. The club’s theatre provided a comfortable setting from which to view the year’s best corporate videos in the UK.

NEWS FILTERS

Last week, the IR Society held its annual conference. But this year, the organisation was able to announce a development that puts it on a path toward further professionalisation of the industry.
In past years, the EVCOM Screen Awards have been announced at formal dinners in grand halls across London. This year, in a change of pace that breathed new life into the programme, the event was held at London’s BAFTA, the spiritual home of British film. The club’s theatre provided a comfortable setting from which to view the year’s best corporate videos in the UK.
Francis Ingham reflects on the value of the Cannes Lions Festival for the PR industry and discusses how the festival is changing for the better.
In recent years, the success of branded content has broadened horizons for advertisers, as well as proving to be an increasingly solvent revenue stream for several media companies. Earlier this year, the Financial Times (FT) announced, for the first time in its 129-year history, that digital advertising and service revenue had surpassed print. Yet the recent news of its partnership with global financial services company, UBS, aims to sharpen the frontlines of financial intelligence, only now it’s using video as a key platform to bolster audience engagement.
In 2016, a study published by the Trades Union Congress (TUC) highlighted the startling number of commuters taking two hours or longer to travel to work. In the five years from 2010 to 2015, the figure rose by 900,000 to 3.7 million. This statistic, among other findings, shows just how long many employees are sitting, standing and waiting before they even enter the office – a part of working life shown to significantly lower workplace morale.
The great outdoors has long been a canvas for artists to convey the beauty and flexibility of the environment. From the first cave drawings, discovered in the Indonesia and estimated to be around 40,000 years old, to sculptures gracing most urban hubs, art in the open air provides an entertaining way of educating people about artistic mediums. These traits are firmly reflected in the development of a modern-day art trail, which takes place across key locations in Cardiff and the Veil of Glamorgan during autumn 2017.
The Corporate Engagement Awards' ongoing recognition of excellence in corporate partnerships and sponsorships ranges from community involvement and CSR initiatives, to arts and culture programmes. Yet in the seven years since the awards͛ inauguration, the parameters for excellence have been redoubled. As this year͛s winners are announced, the calibre of entries has come full circle, offering fresh, thought-provoking and considered work that takes root at the centre of the corporate landscape.
As news broke in the early hours of the morning that Barclays’ former chief executive, John Varley, and three of his former colleagues, had been charged with fraud, eager calls for strong business leadership once again echoed clear. Varley’s alleged misconduct, despite being tied to the financial crisis of 2008, illustrates a wave of recent business miscalculations that highlight the dangers of the modern business environment. With that in mind, recent findings suggest that public affairs is fast becoming a business-critical function.
The Cannes Lions festival has continued to exemplify the growing magnitude of professional excellence. Together with its awards programme, its longstanding commitment to the creative realm has, since its inception in 1954, symbolised cross-sector developments within modern communications.