NEWS

Sharing the same values and philosophy, German automobile manufacturer Audi and Tottenham Hotspur – the football club in north London that competes in the Premier League, better known as Spurs – are both advocates for advanced, modern design and technology.

For a brand now in its 100th year, succeeding has meant surviving within a competitive industry through the generations. Distributor of structured cabling, cable management products and specialist tooling for the communication industry firm, Mills Ltd, has passed the test of time with honours.

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Sharing the same values and philosophy, German automobile manufacturer Audi and Tottenham Hotspur – the football club in north London that competes in the Premier League, better known as Spurs – are both advocates for advanced, modern design and technology.
For a brand now in its 100th year, succeeding has meant surviving within a competitive industry through the generations. Distributor of structured cabling, cable management products and specialist tooling for the communication industry firm, Mills Ltd, has passed the test of time with honours.
Influencer marketing is a phenomenon of the Millennial generation that is taking over the consumer world, introducing new ways for companies to capture their audiences and engage with them.
Shipping and logistics firm Maersk is nothing if not intrinsically tied to the ocean. Its fleet of ships is hundreds strong and uses the world’s oceans as a motorway, shuttling goods from place to place and facilitating a globalised economy. But if those oceans become polluted beyond help, that poses a problem not just for fish, but for Maersk’s ability to carry out its services effectively. To lead the charge in changing this, Maersk has announced a revolutionary project to clean up the Pacific plastic patch.
In 2013, Amazon – along with Google and Starbucks – was derided by Brits for their corporate tax practices. To now see it top the list of ‘most reputable retailers’ in the UK shows how far it has come.
The UEFA Champions League is arguably one of the most significant and respected in football, hosting a live audience of more than 160 million people a year and having a following of more than 100 million people on social media.
Being innovative and pioneering in an ever-changing, competitive industry requires intelligence and dedication. Simon Findlater, creative director at creative agency isobel, talks to Communicate magazine about isobel’s new Micralite campaign and the challenges behind branding for the new generation of parents.
The Corporate Content Conference gave insight into the use of corporate content, while capturing the audience’s attention through captivating panels of established communications professionals and pioneering case studies.
In the words of Albert Einstein, "The leader is one who, out of the clutter, brings simplicity, out of discord, harmony and out of difficulty, opportunity.".