NEWS

Although one in four pregnancies end in miscarriage, stillbirth or premature birth, and half of those losses go unexplained, baby loss remains a taboo topic. Tommy’s, the largest pregnancy and baby charity in the UK, breaks this culture of silence by collaborating with global media agency Mindshare to start a social media campaign designed to support and empower women who have gone through the heartbreak of baby loss.

Earlier in July, the NHS celebrated its 70th birthday. Launched by then-health secretary under Clement Attlee’s Labour government, Anuerin Bevan, at Manchester’s Park Hospital, the first day of the NHS set the precedent for the 20th century and beyond - first class healthcare, free to all at the point of use.

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Although one in four pregnancies end in miscarriage, stillbirth or premature birth, and half of those losses go unexplained, baby loss remains a taboo topic. Tommy’s, the largest pregnancy and baby charity in the UK, breaks this culture of silence by collaborating with global media agency Mindshare to start a social media campaign designed to support and empower women who have gone through the heartbreak of baby loss.
Earlier in July, the NHS celebrated its 70th birthday. Launched by then-health secretary under Clement Attlee’s Labour government, Anuerin Bevan, at Manchester’s Park Hospital, the first day of the NHS set the precedent for the 20th century and beyond - first class healthcare, free to all at the point of use.
In continuing its global expansion and commitment to delivering excellence in public relations across all regions, the PRCA MENA has announced that Mohammed El Batta MPRCA, managing director of Fekra Communications, has been appointed the association’s chairman in Egypt.
In 2018, a teaching charity spoke to a new generation of prospective teachers through an innovative visual poem. A tax specialist reinvented itself with a colourful, illustrated brand. A Jewish care home showed off its point of differentiation – its service – in a video campaign.
During an age in which air travel serves as a vital part of the global economy and social progress, a country’s flag bearer airline can serve as a symbol of national pride for its people. In an effort to understand the effectiveness of airline marketing and evaluate the impact the reputation of an airline or its country has on its popularity among flyers, Graphic Springs, a logo design agency, conducted a study to compare the world’s top airlines.
Last night, football fans around the world enjoyed a stimulating World Cup 2018 final between France and Croatia. Emerging victorious after a six-goal strong match, France lifted the trophy at the Luzhniki Stadium in Moscow, the second time for the European nation.
A key factor that differentiates the public relations and communications industry is its regionality. Where some industries are defined by their location or exist only in certain parts of the UK, communications is unique in its regional, varied yet integrated approach. The PRCA’s annual DARE Awards, which take place each year between May and August, seek to recognise and reward excellence in public relations from around the UK.
In an effort to combat knife crime in the UK, the London Metropolitan Police has collaborated with London-based creative agency Atomic to release an app that alerts both the police and neighbours when users have a ‘Hunch’ that trouble is coming their way.
For brands trying to capitalise on major cultural moments there are two options. First is to sponsor the relevant event, team or brand. The second is to craft a suitable brand alignment that has shareability on social media. One of the gold standards for the latter was Oreo’s ‘You can still dunk in the dark’ tweet from the 2013 Super Bowl.