Digital Impact Awards

Inanc Emre Albayrak has extensive experience in the communication sector, encompassing media planning, project and campaign management, digital marketing, and social media content and community management. He played a pivotal role in bringing Turkey’s first international women’s tennis tournament, the WTA Tour, to the country in 2005. Between 2009, he managed global brand strategies, advertising campaigns, and interactive marketing communications for Turkish Airlines between 2010-2017. As Digital Communication Manager at Turkcell, he led digital transformation projects and marketing communications until 2020. From 2020 to 2023, he led Akbank’s digital communication and media planning teams. Since beginning of 2024, he has been leading global digital communication and digital media planning at Turkish Airlines again. Throughout his career, he has gained experience in various sectors, including sports marketing, aviation, banking, and telecommunications. Albayrak holds a degree in Media and Communication.

Charlotte is associate director, digital and social – international at G4S, the leading security and facility services company. She has been at G4S since 2010 and in her current role she leads and develops the digital marketing and communications strategy as part of the global marketing team. With nearly 20 years of experience in communications and marketing, Charlotte has previous experience in the security, construction and oil and gas markets.

Stuart has worked in the digital marketing sector for 18 years, having worked both agency and client-side. His passion is seeing tangible improvements in marketing performance from leading digital teams across paid and organic digital acquisition channels. He currently leads the digital team at NatWest. Prior to NatWest, Stuart held client-side digital marketing roles at O2, Canon, Virgin Media and Neilson Financial Services and agency roles at MindShare and Unique Digital (part-owned by WPP).

An accomplished leader in digital loyalty, transformation and omni-channel marketing strategy, Emma brings a wealth of experience in driving innovation, customer engagement and business growth. She is the head of marketing and digital at The Original Factory Shop. Previously, as head of loyalty and engagement at Poundland & Dealz, Emma successfully spearheaded the launch of Poundland Perks, achieving more than 2 million downloads and strong commercial return in the first quarter.

Dan is group head of digital at Drax, a FTSE 250-listed energy business with an international presence. He has worked in the industry for more than 15 years, mostly agency side, helping to initially deliver best-in-class digital projects and latterly developing digital strategies to enhance and improve digital corporate communications. In his role at Drax, he is responsible for the firm’s global and branded websites as well as its corporate social media presence, managing content creation and day-to-day campaign management and site governance

Jérôme is a seasoned communicator with proven success leading corporate communications and marketing communications for global healthcare and pharmaceutical companies. He is currently external communications director at Pfizer France. His work experience includes roles at GE Healthcare, Siemens Healthineers and Walgreens Boots Alliance. Jérôme has lived and worked in the UK, Germany and China and commutes weekly between London and Paris.

Chris is a digital innovation and communications consultant advising corporate affairs and comms leaders on the opportunities and challenges of AI. He has held senior roles at AstraZeneca, BP and 10 Downing Street and was the first editorial director at creative agency McCann London. A former BBC News journalist, Chris now helps comms teams adapt strategies, content and culture for a fast-changing digital landscape. His expertise spans AI, digital strategy, campaigns and internal comms.

Allen is client strategy director at 1000heads in Europe. With a background in strategy, he spends the majority of his time with new clients at the beginning of their journey with 1000heads, helping them to set strategy and align services and deliverables with their vision, goals and ambition for their brands and businesses. Allen has worked for the agency since 2009 in strategy and account leadership roles with EMEA, global and UK marketing teams at some of the most famous brands in the world.

Eugene is a visionary leader with more than 20 years of experience in e-commerce, digital marketing and strategic transformation. As founder and president of the E-Commerce & Digital Marketing Association (ECDMA), he has played a key role in shaping industry standards, fostering innovation and building a global community of marketing professionals. Eugene’s leadership journey includes senior roles at global companies such as METRO, Sanofi and L’Occitane en Provence, where he led digital transformation initiatives and developed data-driven marketing strategies

Hannah has worked in senior communications, marketing and IT roles at industry-leading organisations, most recently at construction and interior fit-out company Willmott Dixon. She uses her extensive experience to lead and influence change through marketing and communications strategy, digital enablement and IT service strategy. In her current role as head of digital engagement, Hannah is leading a pioneering digital engagement team, driving transformative digital innovation and adoption, changing the way the business works to drive efficiency and support growth.

Known professionally as SJ, Sarah-Jean leads on social media content for the University of Cambridge. As social media manager, she coordinates a lively communications strategy, leads on social campaigns and creates content that gets people talking. Drawing on a foundation as an award-winning TV promo writer, director and producer, SJ is a creative powerhouse and loves working with other creatives to make stories fly.

Rav is VP of marketing (EMEA) at Pax8, a cloud commerce marketplace that simplifies how businesses buy, sell and manage cloud solutions. With a background spanning both agency and client-side roles, Rav has held senior leadership positions in global organisations, including Inmarsat, Viasat and Rio Tinto. He brings deep expertise within digital, marketing communications and brand. Rav is passionate about building highperforming teams and delivering creative, data-driven strategies that drive measurable business impact.

Louise is a corporate and brand communications professional and writer with more than 15 years of experience in global strategic corporate brand communications and reputation. She is currently global head of digital channels, content and editorial at FTSE 100 consumer health company Haleon, covering internal and external communications. Prior to that, Louise spent six years at luxury goods company Burberry in various roles across external communications, public relations, website and social media in London and northern Asia.

Nahidur is a seasoned communications leader with experience spanning global technology, professional services and mobility sectors. He currently serves as communications lead for Ford of Europe, where he shapes strategic messaging, media relations and reputation management across key European markets. He has previously led high-impact campaigns and corporate PR functions at major organisations including HubSpot, DWF Group and KPMG. He is known for his ability to translate complex business narratives into compelling, audience-driven stories.

Sarah is a senior communications leader with more than 15 years’ experience across digital, internal and strategic communications in healthcare and public service. A chartered practitioner and CIPR Fellow, she leads digital communications at Cambridge University Hospitals, one of the UK’s largest teaching hospitals, with a focus on delivering improved staff and patient digital experiences through compelling, audience-led content and accessible platforms.

As head of digital at City St George’s, University of London, Ryan leads the strategic development and delivery of digital experiences across web, social media and CRM. With a strong focus on user experience, data-driven decision-making and impactful storytelling, he plays a key role in shaping the university’s digital presence following the merger of two leading institutions. Ryan has extensive experience in higher education marketing and communications, with a career spanning digital strategy, platform development, content and campaign delivery.

As corporate communications director for EMEA at Canon, Tracy leads a team responsible for communicating internally and externally about Canon’s purpose and technology innovations and demonstrating the value of its products, services and solutions to businesses, consumers and broader society. Tracy brings extensive expertise to her role with more than 20 years of experience in corporate, brand and commercial marketing and communications.

Patrick is digital marketing and communications manager for CinemaNext, the largest cinema installer and integrator in Europe, MENA and North America. Prior to CinemaNext, he was a media analyst for Screen Digest and Celluloid Junkie, as well as heading business development for Deluxe UK and Unique Digital. He is the co-founder of Cultpix, a streaming service for cult films, and worked with the Screen Advertising World Association (SAWA) on its Cannes Lions show for 10 years.

Since 2011, Alex has been responsible for the digital marketing channels used across SEGRO plc, the FTSE 100-listed real estate investment trust. As a digital board and AI committee member at SEGRO, he is innovating with cross-border strategic initiatives in AI adoption for digital marketing, hyper-personalisation, analytics and brand growth. Responsible for launching award-winning initiatives from VR experiences and ground-breaking films to global website platforms and AI-driven datainformed customer journeys, he believes in blending emerging tech with creative vision to drive measurable impact