Employer Brand Management Awards

Akeem is the global empoloyer
branding specialist at S&P Global. He
is a creatively driven employer brand
and recruitment marketing specialist
with a passion for crafting narratives
that bring employer brands to life.
With extensive experience in FMCG
and global recruitment marketing, he
specialises in EVP development, talent
attraction and data-driven campaign
execution. Previously at Reckitt,
Akeem led the global talent attraction
strategies, managed recruitment
content and advocacy programmes.

Estera is the recruiting and employer
branding director at Kaufland
Romania, with more than 20 years
of experience. She has played a key
role in the company’s expansion and,
thanks to the innovative projects
she has implemented, she has won
numerous local and international
awards, including the Global Employer
Brand Leader of the Year from Kantar.
Since 2023, she also serves as the
vice president of the Romanian
Diversity Chamber of Commerce,
committing to promoting DE&I.

Alexandra is an award-winning
recruitment marketing and employer
brand professional, with more than
20 years’ experience working on the
ad agency side and, more recently,
in-house, at Boots and now JLR. At
JLR, Alexandra manages a small team
in the UK, connecting with the wider
global HR teams to promote Life at
JLR via social media, recruitment
marketing digital activities, employee
advocacy and more. She has recently
been part of a team developing a
new EVP for JLR and will work on the
creation of the new employer brand.

Olha is an award-winning
communications and employer
branding leader with more than a
decade of experience in strategic
comms, employee engagement
and PR. Previously she was
the vice president of brand and
communications at Innovecs,
where she led global marketing and
communications initiatives. Named
Leader of the Future at the Davos
Digital PR Awards 2024, she also
volunteers as community lead for
IABC EMENA and mentors emerging
communications professionals.

Rebecca is an award-winning leader
in talent attraction, employer branding
and recruitment marketing, with more
than a decade of experience spanning
multiple industries. As the global head
of talent attraction, sourcing and
internal communications at Siemens,
she leads a team of specialists driving
the company’s transformation into
a leading technology powerhouse.
Previously, she spearheaded IBM’s
global talent attraction strategy
through digital transformation and has
consulted for Nike, Peloton and Visa.

Paul has more than 25 years of
experience across three continents
working in a range of marketing
and communications roles on both
client and agency side. As part of
the global employer brand team at
Deutsche Bank, his responsibilities
span EVP, candidate experience,
social storytelling, digital strategy
and advertising, among many other
topics. Paul is always looking for
new and interesting ways to reach
different audiences

Keeran is a multi-award-winning
employer brand leader with more than
15 years’ experience shaping people
strategies across global giants such
as Unilever, Bumble, Sky and Flo
Health. A four-time EBMA winner,
she brings bold, culture-first thinking
and a sharp eye for storytelling that
moves the dial on brand, belonging
and business. She’s built EVPs across
10 industries and once met former US
president Barack Obama to talk talent.

With a hybrid career in headhunting,
recruitment and digital marketing,
Michael has been delivering awardwinning social media, digital
communications, content marketing
and employer-branding programs
across a variety of sectors since 2009.
He has a passion for real people
storytelling to bring EB and EVP to life,
allied to implementing measurable,
impactful recruitment marketing and
communications strategies to ensure
business growth targets are met.

Having worked in the industry
for more than 18 years, Teodor is
an experienced communications
professional. Together with his
team, he has developed numerous
campaigns that made a lasting impact,
earning awards at some of the most
prestigious local and international
competitions. His client portfolio
includes Kaufland, McDonald’s,
Heineken, UPC, Romanian Wind
Energy Association, Coca-Cola,
Romanian Olympic and Sports
Committee and many others.

Leonardo is an enthusiastic HR
professional with more than 20
years of experience in international
organizations. Currently, he serves as
the global head of talent acquisition for
the Campari Group, leading a diverse
team of more than 15 professionals
worldwide. Leonardo’s career began
in Ecuador with AIESEC, followed by
roles at PwC and LinkedIn in Italy. He
later joined LivaNova as head of talent
acquisition for EMEA, Asia-Pacific and
Latin America.

Enikő’s passion for advertising
started in her childhood, when she
was flipping through magazines
with her grandmother. That spark
led her to earn a bachelor’s and a
master’s degree in communications
and PR, and eventually build a career
in communications and employer
branding. Over the past 13 years,
she’s worked with startups, scaleups
and corporations across Romania,
the Netherlands and Germany.

Münteha is the employer branding
team leader at technology giant
Aselsan. He was previously chief
of employer branding at Turkish
Aerospace. He began a career in
employer branding while he was
working for a digital employerbranding platform in 2008. After
15 years of operations and
communications experience,
Münteha is leading the employer
brand communications of the sector’s
fastest-growing companies in Turkey,
with a record-breaking and awardwinning performance

Rob is an employer brand and
marketing manager at Airbus, where
he plays a pivotal role in shaping the
company’s image across its diverse
sectors, including aircraft, defence,
helicopters, space and cybersecurity.
With a keen focus on early careers
talent attraction, Rob specialises in
engaging and recruiting apprentices,
students and graduates, helping to
build the future workforce of Airbus.
He prioritises social media strategies
and compelling storytelling, with a
focus on accessibility and diversity

Jess is an employer brand director
with 15 years of experience in
developing successful strategies and
teams. Her focus is on innovative
recruitment marketing, employee
engagement, culture and DE&I
initiatives. Having started her career
as a strategist at some of the biggest
PR and social media agencies in the
UK, she eventually found a passion for
consulting and all things talent brand,
working with global brands including
Hilti, OLX and Willis Towers Watson
along her journey.

With more than a decade of expertise
in recruitment marketing, talent
attraction and employer branding,
Ryan specialises in helping companies
connect with exceptional talent
through compelling stories and
memorable events. His experience
spans a range of industries, including
energy, financial services, media and
entertainment and, most recently,
hospitality. As the global employer
brand & attraction manager at IHG,
Ryan crafts strategies that bring IHG’s
warm culture and career opportunities
to life through its EVP, Room for You.

Euan is a strategic talent acquisition,
employer brand and inclusion
leader, currently at Aegon UK. He
has gained a breadth of experience
from a range of sectors and
organisations ranging from the
public sector to large-scale events
and financial services. He has a
proven track record of employer
brand development, deployment and
evolution. He is a returning judge
and has been acknowledged at two
previous award evenings.

Nathalie is a global employer brand
manager with 14 years of experience
in employer branding and recruitment
marketing. She joined TUI as global
employer brand manager in January
2022, to lead the post-pandemic EVP
and employer-branding strategy for
the global tourism group. Nathalie has
previously worked in market-focused
and global roles within BMW Group
and Airbus. Her key achievements
include leading an award-winning
EVP for TUI, setting up BMW Group
UK’s HR marketing function and
implementing Airbus’ EVP across
different locations in four continents.