Employer Brand Management Awards

Many congratulations to our wonderful winners for the Employer Brand Management Awards 2026!

 

COMMUNICATION

Best Alignment of the Employer Value Proposition with Corporate Brand Values

Gold – Parkdean Resorts

Gold – T-Mobile Polska and PracowniaEB

Silver – IQM Quantum Computers and Finders Seekers

Silver – London Gatwick and MGA

Bronze – Allegro with Be About Hybrid Agency, Great Digital, Ikona and Mosqi.to

Bronze – SPD Technology

 

Best Communication of the Employer Brand to the External Audience

Gold – IHG and Tonic

Gold – IQM Quantum Computers and Finders Seekers

Silver – Medik8 and Chatter Communications

Silver – Royal London and Chatter Communications

Bronze – Netflix and The Studio at Symphony Talent

Bronze – Sony Music and LEAP Create

 

Best Communication of the Employer Brand to the Internal Audience

Gold – Rhenus Logistics

Gold – NSG Group and Creed Communications

Silver – dsm-firmenich and The Studio at Symphony Talent

Silver – HCA Healthcare UK

Silver – Marston Holdings and WPA Pinfold

Bronze – Manchester Metropolitan University and SMRS

 

Best Communication of the Employer Brand to a Gen Z Audience

Gold – BAT and Tonic

Silver – Asahi UK and The Studio at Symphony Talent

Silver – BDO and Pink Squid

Bronze – Mars and ILoveMyJob

Bronze – Rolls-Royce and Cielo 

 

Best Communication of the Employer Brand to a Gen Alpha Audience

Gold – SCS JV and WeLove9am

 

Best Short-Term or One-Off Employer Brand Campaign

Gold – Ocado Logistics and Caraffi

Gold – Rolls-Royce and Cielo

Silver – Comcast and Wiser

Silver – Military Provost Guard Service (MPGS) and Tonic

Bronze – AXA XL

Bronze – GKN Aerospace and Dawson Walker

Bronze – Iceland Foods and Creed Communications

 

Best Use of Digital

Gold – KFC UK&I and Chatter Communications

Gold – Orange Polska

Silver – IHG and 33Seconds

Silver – Mitchells & Butlers

Silver – Next and Wiser

Bronze – Rolls-Royce and Cielo

 

Best Social Media Strategy

Gold – Mitchells & Butlers and Cogent

Gold – Rolls-Royce and Cielo

Silver – Comcast and Wiser

Silver – The Army UOTC and Tonic

Bronze – British American Tobacco (BAT) and ILoveMyJob

Bronze – The UK’s Intelligence Services and Penna

 

Best Integration of the Employer Brand in Communication Strategy

Gold – Allegro with Be About Hybrid Agency, Great Digital, Ikona and Mosqi.to

Silver – DLA Piper LLP

Silver – KUKA Hungary and Brandfizz Employer Branding

Bronze – CD PROJEKT RED

 

Best Employer Brand Innovation

Gold – Boston Consulting Group

Silver – Aegon and TMP Worldwide

Silver – West Midlands Police and Caraffi

Bronze – IHG and 33Seconds

Bronze – Kaufland Romania

Bronze – SCS JV and WeLove9am

 

Best Use of Data

Gold – Siemens and Wisdom

Silver – Mitchells & Butlers

Bronze – Elsevier

 

EMPLOYER BRAND POSITIONING

Best Diversity and Inclusion Strategy

Gold – BT

Gold – Northern and Creed Communications

Silver – Yorkshire Building Society and Chatter Communications

Bronze – Aegon and TMP Worldwide

Bronze – CGI and LEAP Create

 

 

Best Management of the Employer Brand Following a Change of Mission, Positioning, or Management

Gold – Evoke and Chatter Communications

Silver – Allegro with Be About Hybrid Agency, Great Digital, Ikona and Mosqi.to

Silver – Brambles, CHEP and Brunswick Group

Silver – Elsevier

Silver – Siemens

Bronze – Cloudera

 

Best Management of the Employer Brand Following a Merger or Acquisition

Gold – dsm-firmenich and The Studio at Symphony Talent

Silver – AZ Oostende and d-artagnan

Silver – Global Payments and Wiser

Bronze – 2Connect Hungary and Brandfizz Employer Branding

 

Best Localisation Programme

Gold – ABB Poland and Job’n’Joy

Gold – IHG and Tonic

Silver – Ocado Logistics and Caraffi

Bronze – GE Aerospace Hungary and Brandfizz Employer Branding

Bronze – Netflix and The Studio at Symphony Talent

 

EMPLOYEE JOURNEY

Best Employee Experience

Gold – Virgin Media O2 and Chatter Communications

Silver – Siemens

Bronze – Grupa Maspex and Grow Agency

Bronze – MAIRE

 

Best Employer Brand Management Event

Gold – BDO and Pink Squid

Silver – Kaufland Romania

Bronze – MAIRE

 

Best Brand Ambassador Programme

Gold – Allegro and Sharebee

Gold – IHG and Tonic

Silver – KFC UK&I and Chatter Communications

Silver – SPD Technology

Bronze – ABB Poland

Bronze – Cloudera

 

Best Alumni Programme

Gold – Cloudera

 

Best Onboarding or Reboarding Programme

Gold – BDO

Gold – Global NGO and Tonic

 

Best Employee Wellbeing Initiative

Gold – UPSTARS

Silver – Grapefruit

 

Best Ongoing Commitment to Employer Brand Management

Gold – Currys and Tonic

Silver – Barnsley Premier Leisure (BPL)

Silver – Elsevier

Bronze – Cloudera

Bronze – Mondelēz International

 

BEST EMPLOYER BRAND BY SECTOR

Best Employer Brand Management from the Engineering and Manufacturing Sector

Gold – IQM Quantum Computers and Finders Seekers

Silver – ASELSAN

Silver – NSG Group and Creed Communications

Bronze – KUKA Hungary and Brandfizz Employer Branding

Bronze – SCS JV and WeLove9am

 

Best Employer Brand Management from the FMCG Sector

Silver – Brown-Forman and Tonic

 

Best Employer Brand Management from the Food and Beverage Sector

Gold – Bonafarm Group and Brandfizz Employer Branding

Silver – Mitchells & Butlers

 

Best Employer Brand Management from the Healthcare and Pharmaceutical Sector

Gold – AZ Oostende and d-artagnan

Silver – CVS Veterinary Group and Creed Communications

Bronze – dsm-firmenich and The Studio at Symphony Talent

 

Best Employer Brand Management from the Professional and Financial Services Sector

Gold – Pluxee and Visual Assets

Silver – Aegon

 

Best Employer Brand Management from the Retail Sector

Gold – Currys and Tonic

Silver – Kaufland Romania

 

Best Employer Brand Management from the Sports, Travel, Leisure and Tourism Sector

Gold – Barnsley Premier Leisure (BPL)

Silver – Parkdean Resorts

Bronze – IHG and Tonic

Bronze – London Gatwick and MGA

 

Best Employer Brand Management from the Technology, Media and Telecommunications Sector

Gold – Netflix and The Studio at Symphony Talent

Silver – Allegro with Be About Hybrid Agency, Great Digital, Ikona and Mosqi.to

Silver – Elsevier

Bronze – CGI and LEAP Create

Bronze – Cloudera

 

Best Employer Brand Management from the Transport and Logistics Sector

Gold – Ocado Logistics and Caraffi

Silver – MAG and Wiser

Bronze – SCS JV and WeLove9am

 

GRAND ACCOLADES

Best Creative Execution of the Employer Brand

Winner – AZ Oostende and d-artagnan

 

Grand Prix

Winner – IHG and Tonic