Lens Awards for Corporate Video

Chris Alfred is a strategic communications leader with a global track record across sports, tech, tourism, and finance. As Head of Corporate Media at Entain, he has spearheaded high-impact storytelling initiatives, including campaigns that utilise sportsbook data to drive national media coverage around major sporting events, such as the Super Bowl and major football tournaments. Chris is known for navigating reputational challenges, advising senior executives, and integrating digital and social media strategies to amplify brand narratives. His previous roles at Element, Dyson, Thomas Cook, and IG Group highlight his expertise in crisis management, ESG communications, and video storytelling—from launching new initiatives to managing global media coverage.

Urooj Kamran Azmi is an award-winning multimedia producer and communications strategist with a decade of international experience across marketing, film, journalism, and purpose-led storytelling. Her work with organisations including Al Jazeera, the Chicago International Children’s Film Festival, the Pulitzer Center, the Coalition for Women in Journalism, and the Together Coalition has reached audiences of over 30 million people worldwide. Known for blending creativity with civic purpose, Urooj has led campaigns across culture, ESG, and media innovation. Her cross-sector insight and global storytelling perspective make her a passionate advocate for using visual media to drive engagement and enduring impact.

Edward is a Communications Lead (Interim) at International Airlines Group, helping to shape the Group’s story through visual, video and social media content. He’s made corporate videos for the likes of HSBC, BP, and DuPont, and spent more than a decade at Reuters Video News in London as a senior field producer and desk editor. Edward is particularly interested in helping businesses and CEOs shine on socials, particularly LinkedIn, with the highest quality visual and written storytelling.

Claire Belzidsky is an experienced marketing leader with 14 years of international experience across the US, UK, Netherlands, and France. She has led brand, product, and growth initiatives across EMEA, the US, and the Nordics, with a strong focus on strategic storytelling and creative excellence. Claire has a proven track record in driving brand growth, launching successful campaigns, and elevating brand narratives through impactful content. Passionate about the intersection of creativity and business strategy, she values work that blends emotional power with measurable impact.

Ingrid is an award-winning communications specialist with a background in linguistics and extensive experience in integrated corporate communications. At BMJ Group, publisher of The British Medical Journal, she leads corporate brand and impact communications. Her work spans strategy, storytelling, thought leadership and stakeholder engagement, strengthening the Group’s ethical and trustworthy reputation, and advancing its vision of a healthier world for all. 

Georgina’s an award-winning writer who has spent her career helping businesses and brands get more from their words. She currently works with A&O Shearman’s leadership team – helping them connect with people and partners around the globe. Previously, she held in-house roles at Microsoft and KPMG, and worked closely with leaders in business, the civil service and politics, while on secondment to the Confederation of British Industries. Before venturing into corporate comms, she was a senior consultant at brand language agency, The Writer. While there, she worked with a long list of businesses, including Amadeus, Barclays, Cisco, UBS and Unilever, on tone of voice projects. And Georgina would regularly share the tricks of the comms trade at conferences.

Then early on in her career, she lived in Spain, working as a freelance writer, editor and translator.

Sarah Brown is a marketing and communications leader with a strong track record of delivering impactful campaigns for household name brands across leisure, tourism, and healthcare. She is the Senior Marketing & Brand Manager at Helping Hands Home Care, a leading home care provider with 150 branches across the UK.

Sarah has a robust foundation in consumer marketing and establishing brand communications campaigns that drive tangible business results. With an impressive background composing global communications for Merlin Entertainments and previously, across iconic UK attractions including the world’s largest aquarium brand, SEA LIFE, LEGOLAND Discovery Centre, the Dungeons and Warwick Castle, she is a true expert of crafting captivating campaigns. Her expertise lies in the art of infusing brand messaging into consumer markets through compelling storytelling and multi-faceted campaigns. An advocate for data-driven strategies, she specialises in leveraging insights and AI to enhance brand reputation management and drive business performance.

Paul is a corporate comms all-rounder, specialising in copywriting, editing and empowering colleagues to write more effectively. For the last 15 years he has worked in financial services. At Royal London he leads the production and
editorial elements of the company’s
long-form corporate reports

Neil is a Creative leader with 25+ years experience in Advertising, Broadcast, Production & Tech. From cutting his teeth directing on the roster at RSA, raising his blood pressure in News at Bloomberg, to rubbing shoulders with Entertainment and Sporting legends at Sky Creative.

Neil most recently was Senior Creative Director at Amazons’ Brand Innovation Lab where he executed cross-category campaigns for some of the worlds largest brands. Now, Neil joins Bain&Company as a Senior Creative Producer to further elevate and innovate upon their video offerings.

Andrew is a video specialist with expertise in conceptualising and creating videos for businesses in a broad spectrum of industries. Andrew started his career at a London agency delivering post-production services for the international film and TV industry. Here he developed a talent for editing and motion graphics, and a lifelong pursuit of learning new technologies and techniques. Andrew launched a successful business providing video production services to brands such as Microsoft, ODEON Cinemas and Universal Pictures. He created a bulk of imaginative content that delighted clients, successfully debunking the myth that corporate video is boring. Today he brings his skills to the creative team at Rentokil Initial, as the global brand’s Media Studio Lead.

Linaka Greensword is a creative leader at Buro Happold, driving innovation in design, storytelling, and visual communication across global projects. She leads Buro Happold’s in-house creative agency for project delivery, bringing clarity and impact to complex engineering and sustainability challenges on Buro Happold projects across the world.

Her work in data visualisation has been recognised at the World Government Summit in partnership with Information is Beautiful, underscoring her commitment to pushing the boundaries of how design informs and inspires.

Tobias Grut is a creative strategist and Corporate Brand Manager at ALK, with more than 20 years of experience working across international branding, communication, and culture. Before joining ALK, he served as International Brand Manager for the Nordic Council of Ministers and worked as a creative strategist at several leading design agencies, developing brand strategies and visual identities for both public institutions and global companies. Tobias has led award-winning branding and communication projects promoting Nordic values and storytelling on the international stage. He thrives at the intersection of strategy and creativity, combining vision and execution to build brands that inspire connection and meaningful impact. His work is guided by a deep belief in collaboration, creativity, and purpose-driven communication.

Bio to follow

Bio to follow

Scott Horsfield is a leader in the film and production industry, currently heading the film division at DRPG, one of the UK’s leading creative agencies. With over three decades of experience, his journey is defined by his creativity and strategic approach. From producing large-scale productions for top-tier clients in finance, FMCG, and automotive sectors, to overseeing award-winning campaigns, Scott has a unique ability to fuse storytelling with technical excellence.

Prior to joining DRPG, Scott spearheaded Media Zoo’s meteoric rise, doubling its team and revenues and securing coveted Grand Prix titles at both Cannes Corporate and the New York TV & Film Festival — the first time a UK agency achieved such a feat. His career is marked by an agile response to industry challenges, notably helping companies pivot during the pandemic by integrating virtual broadcast solutions. This adaptability, paired with his leadership of DRPG’s 80-strong film team across state-of-the-art studios, positions him as a driving force behind the creation of world-class branded content.

Elizabeth is a communications professional with extensive experience using video and creative storytelling in digital and campaign communications, across the public and charity sectors. She has a passion for creating content that connects to the audience, and champions a digital and video-first approach to corporate communications, using film to capture attention, simplify complex ideas and inspire action. She brings a sharp editorial eye, creative instinct and a deep understanding of what will resonate with an audience to deliver real impact.

Sam began his career in the Film & TV industry, where he developed his storytelling and creative skills. He then transitioned into branded content, building and leading commercial teams that delivered standout campaigns for major brands across the world’s leading agencies.
As influencer marketing emerged, Sam joined Maker Studios—later integrated into Disney—where he played a key role in connecting global YouTube creators with top-tier brands and some of the most iconic IP in entertainment. His work helped shape the early collaborations between creators and advertisers, setting benchmarks for a fast-growing industry.

Today, at Twitch, Sam partners with brands and creators to succeed in live streaming, fostering authentic, real-time engagement between audiences and content. Passionate about digital culture and the intersection of creativity, technology, and media, he continues to be a driving force of innovation in an ever-evolving landscape.

Rose has spent almost two decades working across various high profile organisations, with years focussing on brand strategy and identity, as well as marketing and communication strategies. This exposure to both creative and business anchors her position as a judge for the Lens Awards. Her innate curiosity has led her to work with many global organisations in the past including Google, Three and now Gas Strategies, where she is the Marketing Partner.

Gas Strategies is an energy industry consultancy, specialising in full stack, end-to-end value chain creation. As proud recipients of the Kings Award for Enterprise – International Trade 2025, they help their global client base triangulate issues from a commercial, technical and financial perspective, resulting in practical strategies that drive results.

Sector experience includes B2B & B2C: management consultancy, renewable energy, technology, telecoms, media, digital video, brand design, professional services, healthcare, higher education (fashion and design), public sector – across EMEA, Asian, North America.

An international speaker, trainer
and leadership coach, Dr. Vanessa
bridges entertainment, business and science to pioneer humour-based leadership. She has worked with organisations such as EDF, LinkedIn,Orange, Unilever, Vinci and Sky, and teaches at Cambridge, HEC Paris, London Business School and Oxford.
An associate of the Cambridge
Wo+Men’s Leadership Centre and
member of the IKE Institute, she
is recognised for her research on
humour and innovation. A Harvard
Business Review and La Tribune
contributor, she is also a stand-up
comedian, performing in clubs she
founded in London and Cannes.

For over two decades, Toni has
worked in corporate communications helping companies navigate the gap between what they say and
what people actually believe. Based between Copenhagen and London, she specialises in sustainability narratives, stakeholder engagement and AI ethics—the areas where trust
is hardest to earn and easiest to
lose. Her book, ‘My book Not Waiting Around’ explores how authentic collaboration with young leaders strengthens business performance and democratic institutions.

Senior digital communications manager

Local Government Association

Mark is an award-winning communications leader with more than 16 years of experience in bringing stories to life for diverse audiences in print and across digital channels.
A champion of innovative, impactful storytelling, Mark consistently spotlights people’s voices and their lived experiences in his work, from interviewing the families of children at Great Ormond Street Hospital for video
case studies to help drive fundraising, to amplifying the stories of victims and survivors of crime for high-profile government campaigns at the Ministry of Justice.

Multi-award winning editor Carrie McQueen turns data into stories people actually care about. She leads visual storytelling at Accenture Research and has redefined how insight connects with real audiences. Her work combines editorial instinct with design thinking and content design principles to make complex ideas land with clarity and impact. Carrie has shaped a new creative language for research, transforming reports into experiences that feel alive and relevant. She’s led global projects that challenge how thought leadership is produced and consumed, always pushing for smarter, simpler and more engaging ways to tell stories. Her focus is on work that moves people, earns attention and makes intelligence feel human.

Matt is an award-winning animator and video director with a focus on creating learning experiences that engage and with accessibility in mind. After graduating with a degree in Animation, he began his career as a Design teacher before joining iHasco, where he’s spent the past 10 years shaping the look, feel, and quality of their eLearning content. Along the way, he directed a Mental Health Awareness course that went on to win a national ‘Product of the Year’ award.

Today, Matt leads a creative team producing training that combines high quality animation, video, and storytelling to make a real impact for learners.

With over fifty years in the communications industry, I have a lifelong passion for clear, human-centered storytelling. I began my career as a local newspaper journalist and later transitioned into a foreign correspondent, reporting for outlets such as the BBC, The Guardian, and The International Herald Tribune. From 1982 to 2002, I operated a London-based PR agency, advising global clients such as Volvo, Ericsson, Electrolux, and SAS on brand messaging and media strategy.

Today, I collaborate with innovative companies worldwide, creating content and communication strategies that appear in top-tier media – from Forbes to the Financial Times. I concentrate on developing creative campaigns and meaningful messaging across print, video, and social platforms.

Whether on a page or a screen, I believe the best content is simple, human, and honest. That’s the perspective I use when judging creative work: looking for ideas that not only grab attention but also genuinely connect. Communication is never just business to business; it’s always human to human.

Sarah Noonan is a seasoned marketing leader with over a decade of experience driving brand growth across financial services, healthcare, and technology. Based in London, she has successfully led marketing strategies across EU and US markets, delivering impactful campaigns and revenue-driven results. Known for her passion for innovation and strategic growth, Sarah brings a wealth of expertise and a global perspective to the judging panel. Outside of work, she is an avid cyclist and fitness enthusiast, always seeking new challenges both personally and professionally.

Fabio Oliveira is the head of video production at Global University Systems (GUS) and has over 20 years of experience in the industry, specialised in e-learning, marketing, and promotional videos. He has a proven track record of creating high-quality content for clients such as Headspring (a Financial Times joint venture), Ernst & Young (EY), BlackRock, Mishcon de Reya, and various GUS institutions.

He holds a Master of Science in Strategic Business Management from The University of Law and a Master of Arts in Audiovisual Communication with a specialisation in Documentary Film from the Instituto Politécnico do Porto. Fabio has received several awards across different projects over the years. More recently, he received six awards, including the best documentary film award, and 16 nominations for his documentary “The Last Potter”.

Paola is a senior brand and marketing leader with over 20 years of experience shaping global brands and driving customer-centric strategies across international organisations, including Ericsson, Boston Consulting Group and Autoliv. With a background in communication and sociology, she has led and contributed to brand, marketing and customer experience initiatives that enable growth and transformation.
Known for combining strategic rigor with creativity, Paola brings a strong focus on customer insight, innovation and impact, supporting excellence in the creative and marketing community.

Meghan is an award-winning communications and engagement professional with experience across the UK and US in both the private and nonprofit sectors. Since joining the energy industry three and a half years ago, Meghan has worked with leaders at So Energy to align communications with purpose, create more meaningful and joyful work experiences, and deliver innovative strategies that strengthen culture. A University of Oxford graduate, she is passionate about creating connections and inspiring positive change in every organisation she supports.

Jeremy Owen is a multidisciplinary creative and communications specialist with over twenty-five years’ experience across global network agencies and independent studios. He has produced design, film, and written communications for leading international brands, including Apple, Bayer, HSBC, Intel, Lufthansa, and Roche Diagnostics. A regular contributor of thought leadership on visual culture, his writing has appeared in Design Observer, Creative Review, Eye, Film International, Transform, and Communicate. His work is informed by critical engagement with media theory and visual culture, exploring how design, narrative, and audience experience intersect — and how strategic creativity can build trust, reputation, and engagement. As a judge, Jeremy looks for work that combines intellectual rigour with creative excellence, clarity, and authenticity, reflecting his belief that powerful communication connects through both intelligence and humanity.

Matt’s career began in factual television where he developed, produced, directed and edited series for several international broadcasters, including the BBC and Discovery Channel. After a spell in branded content for digital publishers such as Hearst, Matt moved agency-side, working on campaigns for clients such as Nokia and HSBC. Headhunted by diversified mining giant, Anglo American to help drive engagement and communications around its mining innovation programme, Matt then moved to Aviva, the UK’s No1 Insurance, Wealth and Retirement business, where he works as Communications & Marketing Strategist for the Private Health Insurance business. During his career Matt has won multiple awards in both television and corporate sectors.

Matt lives in London with his wife, two daughters and sprockerpoo. He’s an Australian dual citizen and holds a First-class Honours degree in Fine Art Sculpture.

Jon has spent nearly 20 years helping companies achieve more by uniting brand, culture and story; unlocking meaningful experiences for colleagues and customers alike. A Cambridge graduate, exec coach, and therapist, his multi-award-winning approach is practical and emotionally connected. After 10 years agency-side, working with icons like British Airways and Bank of America, he is now helping to transform the culture and collective mindset for 65,000 people at Swissport.

Jordan is a creative lead with extensive experience across art direction, creative direction, film and video production. Currently leading creative at Dr. Martens plc, Jordan brings bold ideas to life through visually striking, brand-led storytelling.

With a background spanning inhouse, agency and freelance roles, including senior creative positions at Pirate Studios. Jordan has worked across the full creative process, from concept to final delivery.

Mark is a creative and strategic corporate affairs leader with deep experience in storytelling, content production and reputation‑building. At Lloyds Banking Group, he has served as film lead and executive producer – shaping multi‑channel communications through film, motion graphics and design. His earlier career includes senior content and marketing leadership roles specialising in digital, editorial, experiential and branded content innovation.

Luke is an award-winning filmmaker, motion graphic designer, scriptwriter, and editor with over 14 years of experience in the creative industry. His work blends strong visual storytelling with technical precision, producing films and content that are both impactful and engaging. With a background in graphic design, Luke approaches projects with a sharp eye for composition, colour, and narrative flow. He develops creative concepts by focusing on the emotions a story should evoke, ensuring each project resonates with its intended audience and delivers meaning beyond visuals. Passionate about storytelling in all its forms, Luke crafts work that leaves a lasting impression.

Neill’s worked with video all his 20-plus-year career. Firstly as a TV News Journalist/Producer in New Zealand, followed by a decade working for UK agencies and broadcasters like Sky and ITV, which saw him write, produce and direct hundreds of hours of video content (promos, ads, documentaries, infotainment and corporate comms) including a Cannes Lion shortlisted video series in collaboration with British Cycling. Recently he’s been running internal Creative Studios for BritBox, Cinch and currently Rightmove, where video still plays an essential role in telling the stories that consumers and customers connect with.