These categories benchmark the understanding, measurement and evaluation of AI communications campaigns

Best Use of AI in Reputation & Crisis Management

For campaigns that used AI to detect, shape, protect or restore organisational reputation during business-as-usual or moments of critical risk. 

Best Use of AI in Internal Communications

Recognises communications strategies where AI improved employee understanding, engagement, collaboration or culture. Strong entries will demonstrate adoption across internal channels and measurable outcomes.

Best Use of AI in Employer Brand & Talent Engagement

For work that used AI to strengthen employer positioning, improve talent attraction, or increase recruitment or retention outcomes. 

Best Use of AI in Public Affairs and Policy Influence

This category rewards campaigns where AI informed or strengthened advocacy, policy insight, stakeholder mapping or political engagement.

Best Use of AI in Investor & Financial Communications

For innovative use of AI to improve shareholder, investor or financial stakeholder communications - from reporting to engagement. 

Best Use of AI in ESG / CSR / Sustainability Communications

Recognises AI-enabled communications that made complex sustainability, ESG or CSR narratives clearer, more engaging or more actionable. 

Best Use of AI in Media Relations & Content Strategy

For media and content strategies enhanced by AI - including press office operations, narrative development, content creation or media targeting. 

Best Use of AI in Content Creation

Recognises excellence in the use of artificial intelligence to create, enhance or scale communications content. This category is open to work spanning written, visual, audio or multimedia formats, including editorial, design, video and social content.

Best AI Driven Insight, Measurement & Evaluation

For teams using AI to generate insight, optimise communications, or transform measurement frameworks or dahsboards.

Best Innovation in AI Tools for Communications

Recognises development or application of AI tools or platforms that transformed how communications teams operate or deliver outcomes.

AI Communications Leader of the Year

The Grand prix will be awarded to the organisation who has demonstrated the best overall use of AI in corporate communications. This award cannot be entered.

AI-Powered Campaign of the Year