As sustainability becomes an increasing priority for businesses and consumers, Matthew Ekholm, digital product passport and circularity specialist at Protokol, explores how the EU's Digital Product Passports (DPPs) are providing brands with the transparency and credibility needed to validate their eco-credentials and foster trust.

As frontier technologies accelerate, Charlotte Bass, associate director at Hotwire Global, explores the growing divide between innovation and understanding.

As data evolves from a tool of measurement to a medium of expression, Danny Somoza, creative director at Invicomm, explores its growing role in brand storytelling.