Lynne Arrowsmith, managing director at Goldbug, explores how emotion-driven content boosts engagement and advocacy.

Lysan Drabon, managing director at the Project Management Institute, explores how a skills shortage is undermining progress, and what can be done about it.

In the rush to reform, NHS communications teams are once again under threat. Caroline Latta, CIPR health group committee and co-founder and director of Stand consultancy, argues that cutting this essential function is not only short-sighted, but risks undermining the very changes the system is trying to deliver.