An estimated 21.8 million UK adults have been misinformed about the climate crisis on social media in the past month alone. Consequently, over 75% of PR professionals feel that more needs to be done by the comms industry to tackle misinformation.

This campaign uses animation technology to bring Kiyan Prince, a 15-year old football prodigy who was stabbed and killed in 2005, back to life. FIFA 21 and Queen’s Park Rangers collaborated with the Kiyan Prince Foundation to create an engaging film and anti-knife campaign, targeting young people through gaming and social media.