NEWS

An estimated 21.8 million UK adults have been misinformed about the climate crisis on social media in the past month alone. Consequently, over 75% of PR professionals feel that more needs to be done by the comms industry to tackle misinformation.

This campaign uses animation technology to bring Kiyan Prince, a 15-year old football prodigy who was stabbed and killed in 2005, back to life. FIFA 21 and Queen’s Park Rangers collaborated with the Kiyan Prince Foundation to create an engaging film and anti-knife campaign, targeting young people through gaming and social media.

NEWS FILTERS

An estimated 21.8 million UK adults have been misinformed about the climate crisis on social media in the past month alone. Consequently, over 75% of PR professionals feel that more needs to be done by the comms industry to tackle misinformation.
This campaign uses animation technology to bring Kiyan Prince, a 15-year old football prodigy who was stabbed and killed in 2005, back to life. FIFA 21 and Queen’s Park Rangers collaborated with the Kiyan Prince Foundation to create an engaging film and anti-knife campaign, targeting young people through gaming and social media.
Ahead of pubs reopening this week, Guinness released its new campaign to celebrate the hospitality industry. The video strengthens the brand’s customer engagement and highlights its social responsibility efforts.
Communicate magazine looks at some of the highlights from this year’s virtual Advertising Week Europe, covering consumer sustainability, evolving consumer engagement and how to effectively deliver brand purpose.
This week's round up of video communications celebrates Mental Health Awareness week and International Family Day, with other videos on sustainability and creative diversity. For more from #Lens follow @Communicatemag on Twitter.
The CIPR, PRCA and ICCO have announced a cross-industry collaboration to address the industry’s mental health challenges. The audit will be used to improve wellbeing support and accelerate positive change across the sector.
Creative agency, BMB, created an emotive interview style campaign for Samsung to celebrate International Day of Families tomorrow, 15 May. The campaign strengthens Samsung’s identity as a multigenerational brand and supporter of diversity and inclusion.
The Richmond Internal Comms Forum will take place virtually on Wednesday 16 June 2021 for senior level communications practitioners to strengthen their strategic and tactical plans through direct discussions with potential partners, informative seminars and a practical workshop.
A survey of global executives has revealed that despite two-thirds of business leaders using data daily, 78% said they struggle to use it effectively. Poor health management is leading sales and marketing teams to disregard data as unreliable in corporate decision-making.