New research finds large language models source almost two-thirds of content on brand reputation from editorial coverage, while social media barely registers.
The Public Relations and Communications Association (PRCA) has announced partnership with global marketing agency Team Lewis. Along with this partnership, PRCA will offer members access to the training programme 'Lewiversity'.
Acer has partnered with not-for-profit Plastic Bank with the goal of collecting 50 tonnes of plastic in oceans. The CSR initiative hopes to prevent 2.5 million plastic bottles from entering the ocean.
Speak Productions has released a new podcast Good Corp, Bad Corp. Its latest episode discusses the reputational pressure points that the pharmaceutical industry faces, from positive to negative.
The Public Relations and Communications Association (PCRA) has released a guideline for those part of its public affairs registry. Adhering to the PCRA Public Affairs Code, the guideline offers clarity to members involved in the political sphere to ensure professionalism.
According to a nationwide survey conducted by Speakers Corner, the major concern companies face is reputational damage with data procured from over 500 businesses.
