NEWS

New research shows top UK companies are failing to provide basic careers information, putting the employer brand at risk.

New research finds large language models source almost two-thirds of content on brand reputation from editorial coverage, while social media barely registers.

NEWS FILTERS

The Public Relations and Communications Association (PRCA) has announced partnership with global marketing agency Team Lewis. Along with this partnership, PRCA will offer members access to the training programme 'Lewiversity'.
Acer has partnered with not-for-profit Plastic Bank with the goal of collecting 50 tonnes of plastic in oceans. The CSR initiative hopes to prevent 2.5 million plastic bottles from entering the ocean.
Revolt's 'Accounting for Impact' report shows the risks faced by businesses failing to communicate their purpose.
Speak Productions has released a new podcast Good Corp, Bad Corp. Its latest episode discusses the reputational pressure points that the pharmaceutical industry faces, from positive to negative.
Experts call for action as cyberthreats impacts millions of UK citizens, stressing the need for advanced cybersecurity.
The Public Relations and Communications Association (PCRA) has released a guideline for those part of its public affairs registry. Adhering to the PCRA Public Affairs Code, the guideline offers clarity to members involved in the political sphere to ensure professionalism.
According to a nationwide survey conducted by Speakers Corner, the major concern companies face is reputational damage with data procured from over 500 businesses.