Chris Alfred is a strategic communications leader with a global track record across sports, tech, tourism, and finance. As Head of Corporate Media at Entain, he has spearheaded high-impact storytelling initiatives, including campaigns that utilise sportsbook data to drive national media coverage around major sporting events, such as the Super Bowl and major football tournaments. Chris is known for navigating reputational challenges, advising senior executives, and integrating digital and social media strategies to amplify brand narratives. His previous roles at Element, Dyson, Thomas Cook, and IG Group highlight his expertise in crisis management, ESG communications, and video storytelling—from launching new initiatives to managing global media coverage.

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Georgina’s an award-winning writer who has spent her career helping businesses and brands get more from their words. She currently works with A&O Shearman’s leadership team – helping them connect with people and partners around the globe. Previously, she held in-house roles at Microsoft and KPMG, and worked closely with leaders in business, the civil service and politics, while on secondment to the Confederation of British Industries. Before venturing into corporate comms, she was a senior consultant at brand language agency, The Writer. While there, she worked with a long list of businesses, including Amadeus, Barclays, Cisco, UBS and Unilever, on tone of voice projects. And Georgina would regularly share the tricks of the comms trade at conferences.
Then early on in her career, she lived in Spain, working as a freelance writer, editor and translator.

Neil is a Creative leader with 25+ years experience in Advertising, Broadcast, Production & Tech. From cutting his teeth directing on the roster at RSA, raising his blood pressure in News at Bloomberg, to rubbing shoulders with Entertainment and Sporting legends at Sky Creative.

Neil most recently was Senior Creative Director at Amazons’ Brand Innovation Lab where he executed cross-category campaigns for some of the worlds largest brands. Now, Neil joins Bain&Company as a Senior Creative Producer to further elevate and innovate upon their video offerings.

Andrew is a video specialist with expertise in conceptualising and creating videos for businesses in a broad spectrum of industries. Andrew started his career at a London agency delivering post-production services for the international film and TV industry. Here he developed a talent for editing and motion graphics, and a lifelong pursuit of learning new technologies and techniques. Andrew launched a successful business providing video production services to brands such as Microsoft, ODEON Cinemas and Universal Pictures. He created a bulk of imaginative content that delighted clients, successfully debunking the myth that corporate video is boring. Today he brings his skills to the creative team at Rentokil Initial, as the global brand’s Media Studio Lead.

Linaka Greensword is a creative leader at Buro Happold, driving innovation in design, storytelling, and visual communication across global projects. She leads Buro Happold’s in-house creative agency for project delivery, bringing clarity and impact to complex engineering and sustainability challenges on Buro Happold projects across the world. Her work in data visualisation has been recognised at the World Government Summit in partnership with Information is Beautiful, underscoring her commitment to pushing the boundaries of how design informs and inspires

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Scott Horsfield is a leader in the film and production industry, currently heading the film division at DRPG, one of the UK’s leading creative agencies. With over three decades of experience, his journey is defined by his creativity and strategic approach. From producing large-scale productions for top-tier clients in finance, FMCG, and automotive sectors, to overseeing award-winning campaigns, Scott has a unique ability to fuse storytelling with technical excellence.

Prior to joining DRPG, Scott spearheaded Media Zoo’s meteoric rise, doubling its team and revenues and securing coveted Grand Prix titles at both Cannes Corporate and the New York TV & Film Festival — the first time a UK agency achieved such a feat. His career is marked by an agile response to industry challenges, notably helping companies pivot during the pandemic by integrating virtual broadcast solutions. This adaptability, paired with his leadership of DRPG’s 80-strong film team across state-of-the-art studios, positions him as a driving force behind the creation of world-class branded content.

Sam began his career in the Film & TV industry, where he developed his storytelling and creative skills. He then transitioned into branded content, building and leading commercial teams that delivered standout campaigns for major brands across the world’s leading agencies.
As influencer marketing emerged, Sam joined Maker Studios—later integrated into Disney—where he played a key role in connecting global YouTube creators with top-tier brands and some of the most iconic IP in entertainment. His work helped shape the early collaborations between creators and advertisers, setting benchmarks for a fast-growing industry. Today, at Twitch, Sam partners with brands and creators to succeed in live streaming, fostering authentic, real-time engagement between audiences and content. Passionate about digital culture and the intersection of creativity, technology, and media, he continues to be a driving force of innovation in an ever-evolving landscape.

Rose has spent almost two decades working across various high profile organisations, with years focussing on brand strategy and identity, as well as marketing and communication strategies. This exposure to both creative and business anchors her position as a judge for the Lens Awards. Her innate curiosity has led her to work with many global organisations in the past including Google, Three and now Gas Strategies, where she is the Marketing Partner.

Gas Strategies is an energy industry consultancy, specialising in full stack, end-to-end value chain creation. As proud recipients of the Kings Award for Enterprise – International Trade 2025, they help their global client base triangulate issues from a commercial, technical and financial perspective, resulting in practical strategies that drive results.

Sector experience includes B2B & B2C: management consultancy, renewable energy, technology, telecoms, media, digital video, brand design, professional services, healthcare, higher education (fashion and design), public sector - across EMEA, Asian, North America.

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Matt is an award-winning animator and video director with a focus on creating learning experiences that engage and with accessibility in mind. After graduating with a degree in Animation, he began his career as a Design teacher before joining iHasco, where he's spent the past 10 years shaping the look, feel, and quality of their eLearning content. Along the way, he directed a Mental Health Awareness course that went on to win a national 'Product of the Year' award. Today, Matt leads a creative team producing training that combines high quality animation, video, and storytelling to make a real impact for learners.

With over fifty years in the communications industry, I have a lifelong passion for clear, human-centered storytelling. I began my career as a local newspaper journalist and later transitioned into a foreign correspondent, reporting for outlets such as the BBC, The Guardian, and The International Herald Tribune. From 1982 to 2002, I operated a London-based PR agency, advising global clients such as Volvo, Ericsson, Electrolux, and SAS on brand messaging and media strategy.
Today, I collaborate with innovative companies worldwide, creating content and communication strategies that appear in top-tier media – from Forbes to the Financial Times. I concentrate on developing creative campaigns and meaningful messaging across print, video, and social platforms.
Whether on a page or a screen, I believe the best content is simple, human, and honest. That’s the perspective I use when judging creative work: looking for ideas that not only grab attention but also genuinely connect. Communication is never just business to business; it’s always human to human.

Fabio Oliveira is the head of video production at Global University Systems (GUS) and has over 20 years of experience in the industry, specialised in e-learning, marketing, and promotional videos. He has a proven track record of creating high-quality content for clients such as Headspring (a Financial Times joint venture), Ernst & Young (EY), BlackRock, Mishcon de Reya, and various GUS institutions.
He holds a Master of Science in Strategic Business Management from The University of Law and a Master of Arts in Audiovisual Communication with a specialisation in Documentary Film from the Instituto Politécnico do Porto. Fabio has received several awards across different projects over the years. More recently, he received six awards, including the best documentary film award, and 16 nominations for his documentary "The Last Potter".

Jeremy first discovered 3D software during his degree in Manufacturing Engineering. But his passion for film really accelerated whilst attending the USC School of Cinematic Arts in LA, learning 2D and 3D animation principles from some world-renowned names in Hollywood.
He began his production career back in the UK as a runner at a 3D stereo conversion company, before spending time at advertising agencies within the ‘Big 4’ as a decoupled producer. This brought work for global brands such as Microsoft and Nestlé, with success at the Cannes Lions, Clios and more. His latest role is at Temenos, a global leader in banking software solutions, as the Head of Video within their in-house Marketing department.

Ross Shepherd is an award-winning creative leader with nearly two decades of experience in video production and content strategy. As Director of Video Production at Immediate Media, he built and led a high-performing in-house team, producing editorial and commercial content for some of the UK’s biggest media brands, including Radio Times, BBC Good Food, and Gardeners’ World. His work has also extended to global clients such as Audi, LEGO, and the BBC, where he has directed and produced more than 120 branded partnerships and hundreds of editorial films. Beginning his career as a video editor in the games industry, Ross created marketing content for Sony, Disney, Microsoft, and Activision, before moving into leadership roles. Skilled in creative direction, team development, and multi-platform storytelling, he thrives on blending creative ambition with commercial strategy to deliver engaging, award-winning content across digital and social platforms.

Neill’s worked with video all his 20-plus-year career. Firstly as a TV News Journalist/Producer in New Zealand, followed by a decade working for UK agencies and broadcasters like Sky and ITV, which saw him write, produce and direct hundreds of hours of video content (promos, ads, documentaries, infotainment and corporate comms) including a Cannes Lion shortlisted video series in collaboration with British Cycling. Recently he’s been running internal Creative Studios for BritBox, Cinch and currently Rightmove, where video still plays an essential role in telling the stories that consumers and customers connect with.