THE SHORTLIST

Congratulations to all those who have made the shortlist in the Lens Awards 2023.

Best video targeted to a general audience
Bowel Research UK (BRUK) and Bladonmore
East Midlands Railway
Elsevier and Edenspiekermann
Microsoft and Edelman

Best video targeted to the investor audience
bp
Moody’s Corporation and Brunswick Creative
West Midlands Growth Company and ITN

Best video targeted to the internal audience
bp
East Midlands Railway
Halma plc and Taylor Made Media

Best use of video for the employer brand
East Midlands Railway
LNER

Best use of video to assist reputation management
bp
East Midlands Railway
Philip Morris International
Postman and Big Button
Redrow and GB Snowsports Partnership with DRPG

Best use of video to aid CSR
ABF
Lloyds Bank and DRPG
LNER
Diageo with We Are Tilt and Collingwood Learning
Virgin Media O2 and Taylor Made Media

Best use of video with social media
Embraer - Energia Fly the Future and Gravity Global
Embraer - Profit Hunter Tech Shark and Gravity Global
LNER - IC225 Livery Unveil
LNER - People with Pride

Best data visualisation
Eurelectric
GAIA-X and Press Play Filme

Best video in a documentary style
LNER
MSD Sharp & Dohme GmbH and Edelman
Philip Morris International

Best live or experiential video
Embraer
LNER
SEGRO

Best animation
Biogen Italy and Edelman
Embraer and Gravity Global
Eurelectric
Influencer and Perspective Pictures
Postman and Big Button

Best creative execution
Elsevier and Edenspiekermann
Philip Morris International
SEGRO

Best copy style or tone of voice
Elsevier and Edenspiekermann
SEGRO
United Nations Population Fund and Edelman

Best innovation
Cadence Design Systems and Callaghan Consulting Solutions
SEGRO

Best portfolio approach
Redrow and DRPG

Best use of video as part of an integrated campaign
Bowel Research UK (BRUK) and Bladonmore
Embraer
LNER
The Department for Business, Energy & Industrial Strategy and Sledge

Best one-off video campaign
Bowel Research UK (BRUK) and Bladonmore
The Floor and Perspective Pictures

Best long-term video strategy
Accenture and Taylor Made Media
Diageo with We Are Tilt and Collingwood Learning
Elsevier and Edenspiekermann
GoCardless and Big Button
Redrow and DRPG

Best creative strategy
Diageo with We Are Tilt and Collingwood Learning
Elsevier and Edenspiekermann
SEGRO

Best use of video from a charity, NGO, or NFP
Bowel Research UK (BRUK) and Bladonmore
Fondation Des Femmes and Edelman
The Department for Business, Energy & Industrial Strategy and Sledge
United Nations Population Fund and Edelman
Wembley to Soweto Foundation and Morton PR

Best use of video from the engineering and manufacturing sector
Embraer - Energia Fly the Future and Gravity Global
Embraer - Profit Hunter and Gravity Global
Smiths Metal Centres

Best use of video from the food and beverage sector
Diageo with We Are Tilt and Collingwood Learning
Gusbourne and Taylor Made Media
Red Bull and Perspective Pictures

Best use of video from the healthcare and pharmaceutical sector
Biogen Italy and Edelman
Elsevier and Edenspiekermann
Genetic Alliance UK and ITN
MSD Sharp & Dohme GmbH and Edelman

Best use of video from the industrial and basic materials sector
DuPont Mobility & Materials and Bright Space

Best use of video from the property, construction & facilities management sector
Redrow and DRPG
SEGRO

Best use of video from the public sector
Ministry of Justice

Best use of video from the technology, media, and telecommunications sector
Blue Yonder and Bold Content
Postman and Big Button

Best use of video from the transport and logistics sector
East Midlands Railway
Hamburg Port Authority, NXP Semiconductors and Callaghan Consulting Solutions
LNER

The winners of 'Video production company of the year' and 'Corporate video of the year' will be announced on the night.