EMPLOYER BRAND MANAGEMENT LIVE 2025
PROGRAMME
Andrew Thomas
Needing new gusto with a differentiating and reimagined People Experience, mydentist (UK) and Creed rebuilt the employer proposition with robust activation plans, ensuring that it was fit for purpose, shifted perceptions, celebrated their People Values and was relevant to their broad dental audiences. You’ve defined your employer brand. Now what?: How mydentist gave their employees and candidates, a lot to smile about.
To become the largest non-traditional dental provider, mydentist (UK) Marketing and Talent teams together needed to support growth and stability, in an industry under constant pressure. And with the challenge of shrinking talent pools, they locked in strategic ambitions, fresh data and creative brand development, to aid attraction and retention and embed the people experience.
What mydentist (UK) have since achieved by activating the People Experience internally with regular brand measurement, is nothing but incredible.
Steve Johnson
Client partner
Creed Comms
Dave Walstow
Associate director
Creed Comms
Tom Russell
Senior resourcing marketing manager
mydentist (UK)
How do you transform a global energy giant’s perception - from conventional power provider to pioneering force in renewables? In this session, Havas People will share how they partnered with RWE to launch 'Our Journey Offshore' - a bold, emotive campaign that humanised renewable energy through the voices of real employees. Discover how this storytelling-led strategy not only boosted global awareness in key markets like Germany, Japan and the U.S., but also deepened internal pride and drove measurable recruitment results. Join this session to explore how powerful employer branding can spark meaningful change - onshore and offshore.Strategic storytelling: Turning employee voices into RWE’s competitive advantage
Rali Morris
A dynamic exchange of ideas and perspectives. Engage with industry leaders and fellow attendees in interactive sessions designed to foster deep insights and meaningful conversations on all areas of employer branding.Communicate roundtable discussions
When NESO needed to fill over 200 roles across six talent groups, they knew business-as-usual hiring wasn’t going to cut it. The market was crowded, the mission was complex and the people they needed weren’t hanging out on job boards. So, they teamed up with Wiser and flipped the script, ditching assumptions, digging into data and letting real employee insight shape everything from the creative to the channels. In this session, Adam Woollams (NESO), Fern Donoghue (NESO) and Oscar Sadler (Wiser) share what actually worked (and what didn’t), how they built trust across the business and why starting with people - not platforms - made all the difference. If you’ve ever been asked to ‘do a campaign’ without a clear why, or you’re trying to build a brand that truly connects, join Wiser for honest lessons from a team that used data to do employer branding better.How NESO used data to build their standout employer brand
Fern Donoghue
Oscar Sadler
The global workforce is at an inflection point. New technologies are reshaping how we work, hire and even who we call a coworker. Meanwhile, five years since the pandemic began, employer brands are struggling to encompass expectations as organisations continue to undergo major tech and personnel disruptions. Coming to the rescue is a wave of glossy new platforms promising to make your employer brand slicker, your insights sharper and your EVP more enticing. But today, rather than bustling in your inbox, they’re entering the Dragons’ Den. Watch as emerging tech platforms pitch live to our panel of judges, with only one winner.Pitch perfect: Inspired by Dragons' Den, new tech companies pitch their employer brand AI tools and platforms
A dynamic exchange of ideas and perspectives. Engage with industry leaders and fellow attendees in interactive sessions designed to foster deep insights and meaningful conversations on all areas of employer branding.Communicate roundtable discussions
How do you successfully activate an employer brand? In this session, Coca-Cola HBC and Dawson Walker will share how the internal launch of Coca-Cola HBC’s new employer brand at their Athens Leadership Conference positioned it for success. Join Dawson Walker and Coca-Cola HBC to discuss why internal alignment is critical to activating your employer brand and discover how Coca-Cola HBC empowered their leaders, who are now driving the adoption of the employer brand globally across their 29 markets with local activations inspired by the event.Turning Coca-Cola HBC’s leaders into employer brand ambassadors
Katie Drake
Client development director
Dawson Walker
Fiona Lynch
Group EB programmes manager
Coca-Cola HBC
Theodora Safra
Employer brand and culture programs manager
Coca-Cola HBC
Beyond the employer brand myth: How employer reputation powers the total talent experience In this candid client-agency session, James Dowling and Mark Horley explore how employer brand thinking helped shift one organisation from post-restructure to a position of trust, consistency, and cultural influence. They’ll unpack how employer brand reputation became a strategic lever—supporting not just attraction, but retention, leadership development, organisational change and total talent transformation. With real-world insights, flexible talent models, and the power of storytelling, this talk challenges the narrow definitions of employer brand and offers new thinking on reputation-led frameworks for engaging people across the entire employee lifecycle.
Mark Horley
CCO and founder
Tonic
James Dowling
Director talent management
Global NGO
A dynamic exchange of ideas and perspectives. Engage with industry leaders and fellow attendees in interactive sessions designed to foster deep insights and meaningful conversations on all areas of employer branding.Communicate roundtable discussions
Gen Alpha will be the first generation to enter the workplace fully shaped by AI, climate anxiety and digital-first identities. They’re ambitious but wary (even scared!) especially of AI “stealing” their future jobs. For employers, this means the way you present your brand, values and culture will be under more scrutiny than ever. Gen Alpha isn’t just looking for a job; they’re looking for an employer they can trust and a brand they can belong to. This presentation explores:Gen Alpha: The future workforce – Truth, Tech & Togetherness
Pia de Malherbe
Chief brand officer
10 Days London
SPONSORED BY
If you are interested in the wonderful opportunity to sponsor and showcase your brand at Employer Brand Management Live, please email Finley at finley.chesson@communicatemagazine.co.uk
Bespoke packages are available.
VIDEO PRODUCTION PARTNER
Want to align your brand with Employer Brand Management Live?
We have a number of sponsorship/ partnership options available to you. Contact Finley to find out more.
Email: Finley.chesson@communicatemagazine.co.uk
Call: +44 (0)20 3950 5356
