LENSLIVE 2025
PROGRAMME
How can film and animation support a business in redefining its purpose? For RTW Investments, this meant moving from hedge fund roots to a life sciences investor powering breakthrough therapy that transform the lives of millions. Through two films and an animation, SampssonMay helped bring this transformation to life with clear, human-centred storytelling. This session explores how creative content can translate strategy into belief, shift perceptions and build credibility with global audiences, demonstrating the power of film to communicate change.The power of film to communicate change
Matthew Shannon
Executive creative director
SampsonMay
Katie Wisdom
Senior account director
SampsonMay
dsm-firmenich’s Progress Tour redefined corporate film. Conceived after the merger of two global science leaders, it was designed like a TV series - episodic, immersive and built to travel. Viewed hundreds of thousands of times, it gives 30,000 employees a reason to believe in the new brand and purpose. Shot in real labs, factories and markets, the series demonstrated how smart creativity, careful investment and the courage to reinvent a familiar format can deliver cultural change at scale. Ingvild Van Lysebetten and Sonal R Patel share how disciplined creativity builds momentum and measurable impact.Belief on screen: How a TV-style roadshow united 30,000 employees
Sonal R Patel
Partner, global head of creative
Brunswick Creative
Ingvild Van Lysebetten
Chief communication officer
dsm-firmenich
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