Brunswick has recently repositioned its Brunswick Creative arm as Investor Brand, focusing on investor audiences. Firm partner Sonal Patel is leading the practice, and explains the strategy behind the decision and what it says about how companies earn trust today.

While AI can accelerate content creation, Ben Heaysman, head of film and content at Sledge, argues effective corporate communications will still depend on human instinct and insight.

James Hilditch, founder and executive creative director at BearJam, believes that when cinematic video gets cheaper, core ideas matter more than ever.