Gemma Nobbs and Hayley Sandford, senior social media managers at Aviva, describe how Aviva’s Creators programme demonstrates the power of authentic, employee-led storytelling to humanise brands.

Damian Reece, senior counsel at Vigo Consulting, explores the reputational risks of a cookie-cutter approach to PR consultancy.

Bayard Rezos, senior sustainability consultant at Emperor, explores how AI is rapidly becoming an essential tool for navigating the growing complexity of sustainability reporting.