FEATURES
Brunswick has recently repositioned its Brunswick Creative arm as Investor Brand, focusing on investor audiences. Firm partner Sonal Patel is leading the practice, and explains the strategy behind the decision and what it says about how companies earn trust today.
While AI can accelerate content creation, Ben Heaysman, head of film and content at Sledge, argues effective corporate communications will still depend on human instinct and insight.
FEATURES FILTERS
As Mr Claus’ communications adviser, how would you help him to boost his personal brand?: With the world becoming more cynical and children growing up faster than ever, Santa is struggling to stay relevant.
Two airlines, one brief, six designers: Following the announcement that BA and Iberia are to merge, we set leading branding agencies the task of imagining a livery to reflect the new entity.
Malcolm Padley, the man at the centre of Rentokil Initial communications renaissance, looks back over a comms career propelled more by big ideas than big budgets: Neil Gibbons reports, Photographs by Sam Friedrich:
It may sound corny to ask the head of corporate communications at Rentokil Initial when he first “caught the communications bug”, but what the hell.
