FEATURES
A single offhand remark can be enough to expose deep gaps between a company’s internal culture and its public promises. Tim Gray, senior PR advisor at Intelligent Relations, explores how private conversations can become a public test of trust.
Jennifer Roberts, chief marketing officer at Onclusive, explores how AI tools, when treated as co-pilots rather than replacements, are enhancing the work of PR and marketing professionals.
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As Mr Claus’ communications adviser, how would you help him to boost his personal brand?: With the world becoming more cynical and children growing up faster than ever, Santa is struggling to stay relevant.
Two airlines, one brief, six designers: Following the announcement that BA and Iberia are to merge, we set leading branding agencies the task of imagining a livery to reflect the new entity.
Malcolm Padley, the man at the centre of Rentokil Initial communications renaissance, looks back over a comms career propelled more by big ideas than big budgets: Neil Gibbons reports, Photographs by Sam Friedrich:
It may sound corny to ask the head of corporate communications at Rentokil Initial when he first “caught the communications bug”, but what the hell.
