As Mr Claus’ communications adviser, how would you help him to boost his personal brand?: With the world becoming more cynical and children growing up faster than ever, Santa is struggling to stay relevant.

Two airlines, one brief, six designers: Following the announcement that BA and Iberia are to merge, we set leading branding agencies the task of imagining a livery to reflect the new entity.

Malcolm Padley, the man at the centre of Rentokil Initial communications renaissance, looks back over a comms career propelled more by big ideas than big budgets: Neil Gibbons reports, Photographs by Sam Friedrich: It may sound corny to ask the head of corporate communications at Rentokil Initial when he first “caught the communications bug”, but what the hell.