FEATURES
Brunswick has recently repositioned its Brunswick Creative arm as Investor Brand, focusing on investor audiences. Firm partner Sonal Patel is leading the practice, and explains the strategy behind the decision and what it says about how companies earn trust today.
While AI can accelerate content creation, Ben Heaysman, head of film and content at Sledge, argues effective corporate communications will still depend on human instinct and insight.
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The line-up has been announced for Transform, the UK’s first conference dedicated to rebranding, repositioning and brand transformation.
Fairly or unfairly, certain sectors suffer are cast in a bad light.
The rise of social media has presented communicators with a fresh challenge: how to monitor what’s being said.
