FEATURES
Lysan Drabon, managing director at the Project Management Institute, explores how a skills shortage is undermining progress, and what can be done about it.
In the rush to reform, NHS communications teams are once again under threat. Caroline Latta, CIPR health group committee and co-founder and director of Stand consultancy, argues that cutting this essential function is not only short-sighted, but risks undermining the very changes the system is trying to deliver.
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With a career path that takes in some of the toughest public and private sector roles around, Harper Collins’ Director of Communications Siobhan Kenny has gained experience from both grit and glamour.
How can an international accounting organisation create a brand that’s right for its many member firms? Max Hotopf visited Grant Thornton International to find out:
Everyone knows the big four accounting brands – PricewaterhouseCoopers, KPMG, Deloitte and Ernst & Young – but what of the firms beneath them? How can they project a brand that will enable them to compete with fi rms four or fi ve times their size? Or one that will help them to grow to a similar size and status? Th is was the challenge faced by Jon Geldart on his arrival as global director, marketing communications, at Grant Thornton International, the world’s sixth largest accountancy firm.
In a struggling economy, organisations are looking at the way they deliver unpleasant news to stakeholders.
