FEATURES
As sustainability becomes an increasing priority for businesses and consumers, Matthew Ekholm, digital product passport and circularity specialist at Protokol, explores how the EU's Digital Product Passports (DPPs) are providing brands with the transparency and credibility needed to validate their eco-credentials and foster trust.
As frontier technologies accelerate, Charlotte Bass, associate director at Hotwire Global, explores the growing divide between innovation and understanding.
FEATURES FILTERS
EGMs, press conferences, annual meetings.
After a 17-year agency career in PR, Flic Howard-Allen took on one of the UK’s highest profile in-house comms roles – director of communications at Marks & Spencer.
Not-for-profit manufacturing association EEF has taken stock after a period of massive change: With the sector that it represents in turmoil, it has taken on a new brand identity designed to champion a misunderstood industry, Max Hotopf reports
Does it matter if no one knows what the initials of your name stands for? EEF doesn’t think so.
