FEATURES
A single offhand remark can be enough to expose deep gaps between a company’s internal culture and its public promises. Tim Gray, senior PR advisor at Intelligent Relations, explores how private conversations can become a public test of trust.
Jennifer Roberts, chief marketing officer at Onclusive, explores how AI tools, when treated as co-pilots rather than replacements, are enhancing the work of PR and marketing professionals.
FEATURES FILTERS
Recession is reshaping the way business talks about itself and the way people respond.
As a former broadcast news journalist with a background in theatre, Andrew Macdonald knows all about telling a story.
When it comes to determining best practice in corporate websites, who better to ask than the agencies that produce them? Neil Gibbons looks at the sites that the experts rate most highly:
Not so long ago the idea that a company’s website would be the predominant means of communication was laughable.
