FEATURES
Gemma Nobbs and Hayley Sandford, senior social media managers at Aviva, describe how Aviva’s Creators programme demonstrates the power of authentic, employee-led storytelling to humanise brands.
Damian Reece, senior counsel at Vigo Consulting, explores the reputational risks of a cookie-cutter approach to PR consultancy.
FEATURES FILTERS
Dynamic, collaborative and multimedia-friendly - no wonder GM Europe and other companies are switching onto social media newsrooms.
Crisis management is nothing new – but it has evolved.
As chief executive of the Central Office of Information, Mark Lund is using his 30 years of private sector experience to transform the communications agency of the UK government.
