FEATURES
Gemma Nobbs and Hayley Sandford, senior social media managers at Aviva, describe how Aviva’s Creators programme demonstrates the power of authentic, employee-led storytelling to humanise brands.
Damian Reece, senior counsel at Vigo Consulting, explores the reputational risks of a cookie-cutter approach to PR consultancy.
FEATURES FILTERS
What are the barriers preventing the take-up of cutting edge comms? Jon Barker reports
Quicker, simpler, cheaper, more interactive.
After ten years at ING Wholesale Banking and three as a resident of Amsterdam, global head of corporate communications Andy Muncer is happy and settled: But this restless moderniser has no intention of relaxing – not when the sector has so much on its plate.
Over 90% of the UK population live within 10 minutes of an Argos store.
