FEATURES

Lynne Arrowsmith, managing director at Goldbug, explores how emotion-driven content boosts engagement and advocacy.
Lysan Drabon, managing director at the Project Management Institute, explores how a skills shortage is undermining progress, and what can be done about it.

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The director of communication and strategy at Westminster City Council insists on measuring the effectiveness of his comms output.
When a global business gets new owners, a new CEO and a new HQ, a unified identity becomes essential.
Is internal comms a communications discipline like any other – one that should be the responsibility of the corporate comms team?: Or is it a specialist discipline that calls for specialist practitioners? Welcome to the Likemind Debate, a monthly email dialogue brought to you by Likemind.