FEATURES
As sustainability becomes an increasing priority for businesses and consumers, Matthew Ekholm, digital product passport and circularity specialist at Protokol, explores how the EU's Digital Product Passports (DPPs) are providing brands with the transparency and credibility needed to validate their eco-credentials and foster trust.
As frontier technologies accelerate, Charlotte Bass, associate director at Hotwire Global, explores the growing divide between innovation and understanding.
FEATURES FILTERS
In the two decades since its last brand overhaul, much had changed in Hertz’s marketplace.
LG's corporate sponsorship
Who: LG
What: Official naming rights partner of the LG Arena (formerly the NEC arena) near Birmingham.
Tired of boring corporate videos? Sick of talking heads droning at the camera? These days exponents of online video are pushing the envelope: Taking a lead from slick consumer-facing content, they’re exploring the boundaries of video as a corporate communications tool.
