FEATURES
A single offhand remark can be enough to expose deep gaps between a company’s internal culture and its public promises. Tim Gray, senior PR advisor at Intelligent Relations, explores how private conversations can become a public test of trust.
Jennifer Roberts, chief marketing officer at Onclusive, explores how AI tools, when treated as co-pilots rather than replacements, are enhancing the work of PR and marketing professionals.
FEATURES FILTERS
In the two decades since its last brand overhaul, much had changed in Hertz’s marketplace.
LG's corporate sponsorship
Who: LG
What: Official naming rights partner of the LG Arena (formerly the NEC arena) near Birmingham.
Tired of boring corporate videos? Sick of talking heads droning at the camera? These days exponents of online video are pushing the envelope: Taking a lead from slick consumer-facing content, they’re exploring the boundaries of video as a corporate communications tool.