FEATURES
Gemma Nobbs and Hayley Sandford, senior social media managers at Aviva, describe how Aviva’s Creators programme demonstrates the power of authentic, employee-led storytelling to humanise brands.
Damian Reece, senior counsel at Vigo Consulting, explores the reputational risks of a cookie-cutter approach to PR consultancy.
FEATURES FILTERS
In the two decades since its last brand overhaul, much had changed in Hertz’s marketplace.
LG's corporate sponsorship
Who: LG
What: Official naming rights partner of the LG Arena (formerly the NEC arena) near Birmingham.
Tired of boring corporate videos? Sick of talking heads droning at the camera? These days exponents of online video are pushing the envelope: Taking a lead from slick consumer-facing content, they’re exploring the boundaries of video as a corporate communications tool.
