FEATURES
As sustainability becomes an increasing priority for businesses and consumers, Matthew Ekholm, digital product passport and circularity specialist at Protokol, explores how the EU's Digital Product Passports (DPPs) are providing brands with the transparency and credibility needed to validate their eco-credentials and foster trust.
As frontier technologies accelerate, Charlotte Bass, associate director at Hotwire Global, explores the growing divide between innovation and understanding.
FEATURES FILTERS
Workplace fatalities among employees or suppliers can harm a company’s reputation: especially if they are seen as a symptom of corporate irresponsibility.
The new chief executive of the Chartered Institute of Public Relations: has ambitious plans for the organisation and - if a career that has taken in the full range of comms discipline and corporate battles is anything to go by - she has the drive to see them through.
Who: Emirates Airline
Objective: To create a high profile sponsorship with a brand that complemented and enhanced its own.
