FEATURES
Lynne Arrowsmith, managing director at Goldbug, explores how emotion-driven content boosts engagement and advocacy.
Lysan Drabon, managing director at the Project Management Institute, explores how a skills shortage is undermining progress, and what can be done about it.
FEATURES FILTERS
Workplace fatalities among employees or suppliers can harm a company’s reputation: especially if they are seen as a symptom of corporate irresponsibility.
The new chief executive of the Chartered Institute of Public Relations: has ambitious plans for the organisation and - if a career that has taken in the full range of comms discipline and corporate battles is anything to go by - she has the drive to see them through.
Who: Emirates Airline
Objective: To create a high profile sponsorship with a brand that complemented and enhanced its own.
