FEATURES
Following the Coldplay concert 'kiss cam' scandal, Sarah Moloney, UK managing director at MikeWorldWide, explains why silence becomes a big risk for brands and communicators.
Jack Richards, global head of integrated and field marketing at Onclusive, breaks down the possible gains and risks for corporate communications brought by the fragmentation of online spaces.
FEATURES FILTERS
Communicate conducted a survey to identify how organisations now feel about rebranding: After the hand-wringing and teeth-gnashing of the economic downturn, organisations are asking searching questions about their brand.
Aileen Thompson believes in forging a symbiotic relationship between PR and marketing.
Culture and Sport Glasgow was a sprawling entity in charge of almost 60 very different organisations, each with their own brand.
