FEATURES
As sustainability becomes an increasing priority for businesses and consumers, Matthew Ekholm, digital product passport and circularity specialist at Protokol, explores how the EU's Digital Product Passports (DPPs) are providing brands with the transparency and credibility needed to validate their eco-credentials and foster trust.
As frontier technologies accelerate, Charlotte Bass, associate director at Hotwire Global, explores the growing divide between innovation and understanding.
FEATURES FILTERS
How much does tax avoidance harm reputation and how can brands square shareholder value with good corporate citizenship? Neil Gibbons reports
"If the rich paid their tax, you wouldn’t need to make a single cut to any essential service”.
When YCN was asked to transform the brand of 45-year-old insurance provider Endsleigh, it faced a conundrum: how to inject much-needed positivity into the pessimistic world of insurance? Molly Pierce reports
Insurance is a tricky thing to brand.
Each month, we ask two communications practitioners to debate an issue via an exchange of emails: In this month’s digital discussion, the motion is: “So-called
reputation laundering is an emotive issue but UK PR firms are well within their rights to represent foreign governments who receive a bad press”
Opposing the motion is Claire Moran, founder of The Forge
Public Relations.
