FEATURES
Jack Richards, global head of integrated and field marketing at Onclusive, looks at the growing distrust in digital platforms, and why collaboration, transparency and communication are key to restoring credibility online.
Matt Sayer, general manager UK at Modular Finance, explores how the right regulatory news platform can streamline compliance, reduce risk and improve the impact of market disclosures.
FEATURES FILTERS
How much does tax avoidance harm reputation and how can brands square shareholder value with good corporate citizenship? Neil Gibbons reports
"If the rich paid their tax, you wouldn’t need to make a single cut to any essential service”.
When YCN was asked to transform the brand of 45-year-old insurance provider Endsleigh, it faced a conundrum: how to inject much-needed positivity into the pessimistic world of insurance? Molly Pierce reports
Insurance is a tricky thing to brand.
Each month, we ask two communications practitioners to debate an issue via an exchange of emails: In this month’s digital discussion, the motion is: “So-called
reputation laundering is an emotive issue but UK PR firms are well within their rights to represent foreign governments who receive a bad press”
Opposing the motion is Claire Moran, founder of The Forge
Public Relations.
