FEATURES
Gemma Nobbs and Hayley Sandford, senior social media managers at Aviva, describe how Aviva’s Creators programme demonstrates the power of authentic, employee-led storytelling to humanise brands.
Damian Reece, senior counsel at Vigo Consulting, explores the reputational risks of a cookie-cutter approach to PR consultancy.
FEATURES FILTERS
IWM, formerly Imperial War Museums, tells the story of how British lives have been affected by war since the early 20th century.
Certain brands take on iconic status, becoming synonymous with not only a product but a whole industry so how do the underdogs make themselves heard? David Benady reports
Taking on the National Lottery, even for a powerful media mogul such as Richard Desmond, is a David and Goliath struggle.
The University of Westminster is busy establishing itself as a leading force in UK academia, and the woman behind its communications is the boundlessly energetic Sarah Carthew.
