FEATURES
A single offhand remark can be enough to expose deep gaps between a company’s internal culture and its public promises. Tim Gray, senior PR advisor at Intelligent Relations, explores how private conversations can become a public test of trust.
Jennifer Roberts, chief marketing officer at Onclusive, explores how AI tools, when treated as co-pilots rather than replacements, are enhancing the work of PR and marketing professionals.
FEATURES FILTERS
IWM, formerly Imperial War Museums, tells the story of how British lives have been affected by war since the early 20th century.
Certain brands take on iconic status, becoming synonymous with not only a product but a whole industry so how do the underdogs make themselves heard? David Benady reports
Taking on the National Lottery, even for a powerful media mogul such as Richard Desmond, is a David and Goliath struggle.
The University of Westminster is busy establishing itself as a leading force in UK academia, and the woman behind its communications is the boundlessly energetic Sarah Carthew.
